LV= kick off Harlequins sponsorship
on: October 23, 2008, 9:03 am
Press Release Author: Emma Holyer
Release Summary: LV= has announced that it has become an official
sponsor of Harlequins Rugby Club
Release Body: LV=, the UK based insurance, investment
and pensions group, has announced today that it has become an
official sponsor of Harlequins Rugby Club, with
a three year deal.
deal signifies the strength of the club to attract a new investment,
as well as LV='s ability to continue to expand
its business even during the current economic downturn.
In addition to branding rights on the team’s kit and perimeter
boards, the West Stand of the club’s home ground, the Twickenham
Stoop Stadium, has been renamed the 'LV=
play at the top level of English rugby, the Guinness Premiership,
and also internationally in the Heineken Cup,
which has started well for the team with a win in both of their
first two matches, with a recent 42-21 home victory against Ulster.
has sponsored the most prestigious title in domestic cricket,
the LV= County Championship, as well as sponsoring
a number of community and educational sponsorships local to its
headquarters in Bournemouth, but this deal represents the first
time that LV= has stepped into the world of rugby.
Group Marketing Director David Radford says: "This
is a great opportunity to take our brand in an exciting new direction.
Harlequins has a strong heritage and a loyal following in rugby,
which matches well with our business target audiences."
Richards, Harlequin's Director of Rugby comments:
"We're delighted to welcome LV= as an official sponsor. The
backing of a brand with a long tradition yet a bright, fresh appeal
makes a good match for our club. We look forward to enjoying a
successful first season together."
– ends –
LV= is a trademark of Liverpool Victoria Friendly Society Limited
(LVFS) and LV= is a trading style of the Liverpool Victoria group
employs over 2,700 people, serves more than 2.5 million customers
and members, and manages more than £7.7 billion on their
behalf. LV= is the UK’s largest friendly society and a leading
mutual financial services provider, aiming to help customers find
freedom from financial worry by providing a wide range of reliable
and good value financial products, including home
insurance and pet and travel
insurance direct to consumers.
also offers insurance products exclusively to brokers via the
Highway and ABC Insurance brands.
Details: For further information please contact:
69 Park Lane
0208 256 6714