Scott White of Boston-based Brand Identity Guru is one of 237 marketing bloggers from 16 nations authoring a book to benefit international children`s charity
Released on: October 28, 2008, 9:15 am
Press Release Author: Scott White
Press Release Summary: A local man is part of a unique collaboration via the internet, involving 237 marketing professionals who blog from 29 states throughout the U.S. and from 14 other nations from Australia to the Ukraine. Scott White, of Boston, joined online with other bloggers to write The Age of Conversation 2.
Press Release Body: Boston, MA, October 28, 2008 -- A local man is part of a unique collaboration via the internet, involving 237 marketing professionals who blog from 29 states throughout the U.S. and from 14 other nations from Australia to the Ukraine. Scott White, of Boston, joined online with other bloggers to write The Age of Conversation 2, a book that is being published this month. All proceeds from sales of the book, available in hardcover and soft cover editions, as well as a downloadable e-book, will be donated to Variety, the international children's charity.
Scott White is the "BIG Kahuna" at Brand Identity Guru. He writes a blog called The BIG Kahuna (http://www.brandidentityguru.com/wordpress).
The book has an unusual story behind it, involving online connections between people around the world who have never met each other.
White contributed an essay titled Vanilla Is, Well...Vanilla, which asks "Why do 90% of companies try and be everything to everyone? Do you think it benefits you to be part of the "norm?" Blending in only shows how weak you are, standing apart shows why you're different and better. Which club do you belong to?" . "Blogging has become a new way for professionals to share and discuss ideas," White said. "Collaborating on a book about conversation is a perfect way to share among ourselves and among others who don't read blogs. And we have the added incentive of helping a charity that does important work around the world. I am thrilled to be a part of this project."
Nearly two years ago through a chance online conversation, Drew McLellan and Gavin Heaton decided to invite fellow bloggers to participate in writing a book about conversation and how it impacts us in marketing, in business and in life in general. "Blogging, after all, is about conversation," McLellan said.
More than 100 bloggers from the U.S. and eight countries responded by contributing essays on conversation. The book, published in the summer of 2007, earned $15,000, all of which was donated to the international childrens charity Variety.
"Gavin and I were overwhelmed with the response," said McLellan "Almost as soon as the first book was published, we heard from bloggers asking when the next book would be published so they could contribute essays."
The Age of Conversation 2 will be available as a downloadable e-book beginning October 28, at a cost of $12.50, of which $10 will be contributed to Variety. Beginning on the same date, orders will be taken for a limited number of printed books in hardcover ($29.95, with $6.04 to charity) and soft cover ($19.95, with $8.02 donated to charity).
Purchases can be made online at http://stores.lulu.com/ageofconversation. More information can be seen online at www.ageofconversation.com. ###
Web Site: http://www.brandidentityguru.com/wordpress/2008/10/aoc2-the-branding-essay-of-a-lifetime/
Contact Details: Scott White 304 Newbury St., Suite 555 Boston, MA 02115 ph. 508.238.4347 fx. 508.238.5085 email@example.com
w. http://www.brandidentityguru.com b. http://www.brandidentityguru.com/wordpress