YarnCraft, the Lion Brand bi-weekly podcast was honored with the PR News Platinum award in the category of Podcast - Videocast

Released on: October 11, 2008, 1:56 am

Press Release Author: Ilana Rabinowitz

Industry: Advertising

Press Release Summary: Lion Brand's Yarncraft podcast is recognized by by PR News at
the Platinum PR Awards, winning top honors in the Podcast/Videocast category

Press Release Body: Manhattan, New York - October 10, 2008 - Lion Brand Yarn Company
was honored by PR News at the Platinum PR Awards held this month at the Grand Hyatt
in NYC. This sold-out event, showcased the top PR campaigns of the year, the
smartest communications initiatives and the people behind them. Winning the top
honors in the Podcast/Videocast category was Lion Brand's Yarncraft Podcast.

The Lion Brand Yarn Company is the oldest American hand-knitting yarn brand.
According to Hitwise(r) the Lion Brand Web site is the most highly trafficked yarn
website and #6 among all craft and hobby sites. The podcast was launched when the
company wanted to expand their online
presence and promote a greater solidarity among its audience of yarn crafting
enthusiasts. Working with Conversion, a social media agency, Lion Brand launched the
half hour podcast in October of 2007 to appeal to both the "knitterati" already
engaged in social media, as well the current Lion Brand customer, who may not have
had experience with downloading podcasts.

"We developed a voice for Lion Brand, featuring two associates, Zontee Hou and Liz
Shaw." said Ilana Rabinowitz, Vice President of marketing for Lion Brand. "They host
the bi-weekly show featuring interviews with knit and crochet celebrities and
authors, as well as offering ideas and
inspiration for people who knit, crochet and craft with yarn. We are honored that
their efforts have been recognized and have culminated in this prestigious award"

The podcasts are recorded twice each week at the Lion Brand Design Center on 15th
Street in Manhattan. The most popular podcasts have had audiences topping 25,000
listeners and to date there have been 26 podcasts. The podcast is available for
download from the Lion Brand website for from iTunes.

Accredited media interested in scheduling an interview to discuss this press release
in more detail are encouraged to contact Ilana Rabinowitz at: 212-243-8995 x152

Web Site: http://www.Ilana@lionbrand.com

Contact Details: Lion Brand Yarn Company
34 West 15th Street
New York, NY 10011
212 243 8995

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...