National Savings & Investments fetches award at the Financial
on: December 23, 2008, 4:44 pm
Release Author: National
Savings & Investments
Release Summary: National Savings & Investments win industry
award for successful MyLostAccount campaign
Release Body: National Savings and Investments (NS&I) has
been awarded the Most Effective Advertising Campaign at this year's
Financial Services Forum Awards for Marketing Effectiveness for
the successful campaign for mylostaccount.
Launched in January 2008, mylostaccount
is the free, 'one-stop shop' website to trace bank, building society
and NS&I savings accounts. Designed to make it quicker and
easier to search for lost
savings, the website brings together the existing tracing
schemes from the British Bankers' Association (BBA), Building
Societies Association (BSA) and NS&I.
mylostaccount was promoted by an extensive online and print campaign
in February 2008. The campaign was fronted by a cartoon image,
'Fetch' the dog, and was designed to appeal to a wide audience.
Ayesha de Silva, Online Marketing Manager at National
Savings & Investments who collected the award
said, "To receive the award is a real honour for all
of us at NS&I and our partners, the BBA and BSA. The mylostaccount
website has certainly proved popular with the public in 2008 and
the concept of 'Fetch' was a straightforward and fun way to make
people aware of the new website."
The campaign identity and advertising was developed and produced
by CST and media buying handled by OMD UK. The website was built
In the first six months of mylostaccount, more than 140,000 people
submitted search forms for money left unclaimed in dormant bank,
building society and NS&I accounts. This compares with 44,000
claims in 2007, via the BBA's, BSA's and NS&I's own tracing
services, prior to the launch of the website.
The free website has also averaged over 760 claims per day since
its launch, as savers have become more aware of this easy way
of checking whether any of the estimated £1 billion lying
in dormant accounts is rightfully theirs.
The Financial Services Forum Awards for Marketing Effectiveness,
introduced in 2002, are dedicated to recognising and rewarding
proven success in the presentation and promotion of financial
services and products. At the award ceremony the site was also
Commended for two other awards, in the Digital Activity and New
Product, Service or Innovation categories.
mylostaccount is a free website created by NS&I along with
the British Bankers' Association (BBA), the Building Societies
Association (BSA), which is designed to help account holders search
for lost bank, building society and NS&I accounts by simply
completing just one application form.
NS&I is one of the largest financial providers in the UK with
28 million customers and over £83 billion invested. It is
best known for Premium Bonds, but also offers High
Income Bonds, ISA
accounts, Guaranteed Equity Bonds and Children's Bonus Bonds
in its range. All products offer 100% security, because NS&I
is backed by HM Treasury.
NS&I products are available over the telephone, internet,
post and by standing order. They are also available through a
network of 14,000 UK Post Office branches.
Details: For further media information, please contact:
National Savings and Investments
375 Kensington High Street
020 7348 9449