match.com brings science to the art of matchmaking with ‘match
insights’
Released
on: December 4, 2008, 5:03 am
Press
Release Author: match.com
Industry:
Entertainment
Press
Release Summary: match.com launches ‘match insights’
a new personality test which brings science to the art of finding
love to enhance the chances of finding the perfect match
Press
Release Body: match.com the UK’s biggest
online dating site* has launched 'match insights' a brand new
personality test which brings science to the art of finding love.
Available free to all match.com members in the UK, the test adds
an innovative new element to the online dating experience, identifying
members' personality types to enhance the chances of finding that
perfect match.
The
new match.com personality test has been designed by world-renowned
biological anthropologist, Dr. Helen Fisher and
harnesses her decades of experience studying the laws of attraction
and compatibility. The test consists of 56 questions and identifies
four fundamental personality types associated with certain brain
chemical systems: Explorer, Builder, Negotiator and Director.
Dr.
Helen Fisher, Scientific Advisor to match.com said: "The
reasons behind why we love are incredibly complex, but it is possible
to scientifically understand why people partner better with certain
types. 50% of personality has a biological basis and until now
the search for
love has largely been blind. This test lifts the veil on how
people unconsciously go about finding the right match by answering
the question of why we love who we love."
Dr Helen Fisher added: "This personality test has already
been taken by six million people on match.com's
online dating sites around the world who have found it most
empowering to take control of their own love lives and learn how
to understand nature's chemistry to find and keep a life partner."
The
'match insights' personality test and self analysis is available
free to all match.com online dating
members in the UK. This will be followed by a premium service
available early next year which will deliver every 'match insights'
user their best matches each day based on their personality type.
Jason
Stockwood, International MD at match.com commented:
"Helping people find love is an art match.com has perfected
over the past 13 years. The reason that we have helped so many
millions of people find love successfully is that we are always
looking at new ways to make love happen. Innovation is at the
heart of our business and the new personality test is one of the
many things we are doing to help our members find the partner
they're made to be with."
About
Dr. Helen Fisher
Dr. Helen Fisher is a world-renowned biological anthropologist
and an expert in the science of human attraction. As match.com's
Chief Scientific Advisor, Dr. Fisher has used her extensive research
into the science of relationships to help match.com develop its
match insights service. The first generation of this service was
introduced in early 2006 in the States and it features a unique
personality assessment and matching system.
About
match.com
match.com pioneered online
personals when it launched on the Web in 1995 and continues
to lead this exciting and evolving category after more than a
decade. Throughout its 13-year history, match.com has redefined
the way people meet and fall in love and is credited with more
marriages than any other site. Now, more than 15 million people
around the world participate in the Match.com relationship network,
providing a rich tapestry of ethnicities, interests, goals, ambitions,
quirks, looks and personalities from which to choose.
match.com
operates leading subscription-based online dating sites in 40
countries, in 15 languages, spanning six continents. match.com
also powers online dating on MSN across Europe, Asia, the United
States and Latin America and is the premier provider of personals
for Love@AOL. Match.com is an operating business of IAC (NASDAQ:IACI).
-Ends-
*match.com
(including websites powered by match.com eg, match affiliates
MSN Dating and Personals and Yahoo Personals) is the UKs
leading internet dating site according to Nielsen Net Ratings'
measurements of total unique visitors September 2008.
Web
Site: http://uk.match.com/
Contact
Details: For further information, please contact:
Katie Sheppard
match.com
The Communications Building
48 Leicester Square
London
WC2H 7LR
08453458759
uk.match.com