Press
Release Summary: Targeting the Orange County business community,
the conference will feature keynote speakers Shaheen Sadeghi,
creator of The LAB & The Camp in Costa Mesa and Pierre Andre
Senizergues, CEO of Sole Technology. The conference will focus
on environmental sustainability with an emphasis on innovation
and creativity.
Press
Release Body: Zero-energy design, food miles, photovoltaics, hybrid
technology, and carbon offsets. What do all these words have in
common? They are associated with the current trend of eco-jargon
connected to going green, or being environmentally conscious.
The Environmental Sustainability Conference scheduled
at Vanguard University on Friday, January 30th,
aims to turn those green buzzwords into practical and effective
business practices. The event is hosted by Vanguard University’s
Students in Free Enterprise (SIFE).
Conference keynote speakers are Shaheen Sadeghi,
founder and CEO of LAB Holding, LLC, and Pierre Andre
Senizergues, founder and owner of Sole Technology, a
parent company known for popular brands such as etnies, eS, Emerica,
ThirtyTwo, and Altamont. Both men are leaders in bringing environmentally
conscious initiatives into their business culture. Sadeghi, the
creator of The LAB and The Camp anti-malls, served as president
of Quiksilver, and has consulted for numerous Fortune 500 companies
such as General Motors, Volkswagen, and McDonald’s. Senizergues
is a recipient of the Global Green Corporate Environmental Leadership
Award recognizing his environmental practices and corporate responsibility
by revolutionizing the way Sole Technology does business.
“It
is exciting to see how many businesses and individuals in Orange
County are already contacting us about attending this event”
says Bonni Stachowiak, a faculty member at Vanguard
University and advisor to the Students in Free Enterprise chapter.
“Bringing together such innovative businesses and people
who are passionate about sustainability is rewarding. I can’t
wait to see what ideas emerge through the collaboration that takes
place.”
The
conference also includes multiple breakout tracks with local business
people who will share their stories about environmental sustainability
in today’s economy. Featured speakers include Rachel
Hulan of Path Design, Christy Kull of
Northrop Grumman, Spencer Brown of Rent a Green
Box, Martin Diedrich of Kéan Coffee, Jim
Woodrow of Vanguard University, and Helene Kennan
of Bon Appétit.
These
breakout tracks will feature detailed recommendations to both
businesses and individuals on how to be creative, while making
sustainable choices. One example of a breakout speaker who is
growing a business in such a way is Spencer Brown
of Rent a Green Box.
Brown is the winner of The 2008
Geela Award, the most prestigious environmental and economic leadership
award presented by the State of California. He’s listed
as one of the top ten green companies in the world by springwise.com,
winner of the Keen [Stand-UP] for your environment competition,
is a profiled case study in The Gort Cloud Book, and is featured
in over 35 television programs and published in over 2,000 web
and print articles. Brown is now franchising and licensing his
award winning concept and business model across the nation.
Rent
a Green Box solves the problem of moving and storage in a way
that makes environmental and economic sense. Brown outlines his
solution as, “Why would we cut down our trees to make
these cardboard boxes, that are used once maybe twice, to just
toss them into a landfill? When you really think about it, without
trees, we're all fish out of water.”
There will also be an exhibition
featuring environmentally innovative products and ideas. Bon Appétit
will cater a low-carbon, organic lunch, providing conference attendees
an opportunity to network and share ideas together. The conference
is scheduled from 9:00 AM to 3:00 PM.
About
VUSIFE:
Vanguard
University’s Students in Free Enterprise (SIFE) is a local
chapter of an international non-profit organization that works
in partnership with business and higher education. SIFE mobilizes
students to discover their own potential by creating economic
opportunity for others through community outreach projects. SIFE
is active on 1,500 college and university campuses involving close
to 40,000 students in 50 countries. Since 2006, Vanguard University’s
SIFE team has focused on teaching innovative techniques for achieving
success through teamwork and strategic partnerships in Southern
California. For additional information, visit www.vusife.org
2022
