Released on: January 21, 2009, 4:05 am
Press Release Author: Paver Smith
Industry: Automotive
Press Release Summary: PR agency Paver Smith has secured the account for online tyre retailer Blackcircles.com
Press Release Body: Liverpool/Manchester-based PR agency Paver Smith has secured the national consumer brief for fast-growing online tyres retailer Blackcircles.com
The account win follows its recent acquisition of Manchester’s Stripe Communications and the six figure win to promote Liverpool’s presence at the Shanghai World Expo 2010.
“It’s been a good start to 2009 and we’re close to announcing a trio of new appointments to our team to help us cope with our growth,” said managing director Dougal Paver.
“Our focus for Blackcircles.com is to target van drivers and mums using national consumer media. They’re two very distinct audiences with very different needs and reasons for renewing tyres and it’ll be a great showcase for our thinking,” added Paver.
Michael Welch, Managing Director of Blackcircles.com added "We're delighted to bring Paver Smith onboard and look forward to developing a successful working relationship".
BlackCircles.com allows customers to purchase tyres online or by phone and have them fitted by a network of more than one thousand independent garages across the UK.
Paver Smith manages its country-wide consumer PR needs, reporting to the firm’s headquarters in the Scottish borders town of Peebles. Blackcircles.com boasts more than 300,000 customers and sales of more than £10m.
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Details: Paver Smith
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