Bigmouthmedia Marketing Strategy of the Year Award won by DVLA
on: April 9, 2009, 2:15 am
Author: Iain Bruce
DVLA's campaign to increase use of its online services has received
the bigmouthmedia Marketing Strategy of the Year at the European
at a gala ceremony and luncheon in Rome, the award recognised
the DVLA's unprecedented use of commercial tactics to promote
a government service. Judges praised the agency for an innovative
and successful campaign, which included giving away free low-emission
cars in an online lottery.
DVLA's campaign caught the public imagination and drove a massive
increase in traffic to their site. It's a classic example of how
a blend of clear strategy, creativity and thinking outside the
box can really deliver results," said David Hardy, International
Sales and Marketing Director at bigmouthmedia.
DVLA managed to nudge ahead of some very stiff competition to
collect the prize, with campaigns from the UK based First ScotRail,
IDE Group, LMG and Sony Europe, Optivo GmbH and UNICEF Arbeitsgruppe
from Germany, Polish institution Bank Pekao SA, Graphisoft R&D
zrt. from Budapest and France's Société Générale
all being nominated in this hotly contested category.
standard of entries was particularly high this year. Whittling
them down to the final few nominations was hard enough, but in
the end it was incredibly difficult to choose just one winner,"
with the award in front of an audience of business leaders and
influential figures within the European community, the DVLA emerged
as one of the big winners amongst the ninety-nine organisations
nominated for the awards, which recognises excellence and innovation
in European enterprise.
a combined turnover of €573billion, the ninety-nine Ruban
d'Honneur winners seem to buck the economic trend. According to
statistics gathered by the European Business Awards, this year's
nominees recorded an average annual profit growth of 56%.
awards were founded to recognise excellence in business, and the
DVLA's radical approach has justly seen them named as one of this
year's successes. Their campaign not only broke new ground for
a public sector organisation but also achieved excellent results,
and that is why we were delighted to reward their strategy by
naming them winners of the 2009 bigmouthmedia Marketing Strategy
of the Year Award," said Adrian Tripp, Chief Executive of
the European Business Awards.
Founded in 1997, bigmouthmedia is Europe's largest independent
digital marketing agency. With a team of over 200 staff located
across 13 offices in 10 countries on 3 continents, the company
maximises exposure for major brands online through a variety of
fully integrated digital marketing channels: Search
Engine Optimisation, PPC, Online Media Planning, Affiliate
marketing, Social Networking, Brand Monitoring, Online PR
and Web Analytics. Bigmouthmedia also provides up to date daily
marketing news to ensure clients are fully informed and aware
of all industry developments.
The European Business Awards
The European Business Awards is a self funding venture set up
and run with the support of forward thinking organisations including:
Atradius; RSM International, bigmouthmedia, Infosys and The Wall
Street Journal Europe. Our supporters understand the importance
of promoting and endorsing business success across the European
Union for our long term prosperity.
For further media information please contact:
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