Prudential puts customers at heart of online hub
on: April 21, 2009, 5:07 am
UK has transformed its consumer website, into a retirement income
resource hub, segmenting it to cater for the needs of consumers
at different stages of pre-retirement and retirement. By enriching
the content of the site and making it more user-friendly, Prudential
has made a big step in transforming pru.co.uk into the number
one destination site for retirement planning.
updated website has been enhanced to offer a 'retirement needs
led journey' for consumers as well as a product led one - this
is a first for Prudential. The new website will contain a bespoke
hub for Prudential's many existing customers, allowing them to
research their retirement
needs, contact Prudential directly with any queries they may have
regarding their retirement plans or to speak to their Financial
site was developed using the latest usability and eye tracking
technology, and customers had direct input into the design of
Zuanella, Head of Online & Ecommerce, Prudential said; "Putting
the customer at the heart of our development process was central
to the success of this initiative. The new site is the result
of rigorous development that involved customers at every step
of the journey. The site is an invaluable resource for our customers
no matter what kind of retirement information they're looking
re-launch also marks the beginning of an exciting journey for
www.pru.co.uk, as the new website has been built to accommodate
future innovations, including social media, targeted content and
user friendly tools and calculators.
further assist visitor, the website features the Retirement
Calculator, an online service which was recently awarded the
Financial Services Award at the 2009 Revolution Innovation Awards.
The Retirement Calculator has been specially designed to help
find out how much income a customer's current arrangements might
give them in retirement; it factors in current pensions,
property, savings and investments.
The Calculator will also show customers how they might be able
to boost their retirement income, if there is a gap between what
they may have and what they may need.
re-launch of www.pru.co.uk
marks a major step forward in a retirement online journey and
provides Prudential with a platform on which to build richer,
deeper and more evolved customer relationships.
The information contained in Prudential UK's press releases is
intended solely for journalists and should not be used by consumers
to make financial decisions. Full consumer product information
can be found at www.pru.co.uk.
"Prudential" is a trading name of The Prudential Assurance
Company Limited, which is registered in England and Wales. This
name is also used by other companies within the Prudential Group,
which between them provide a range of financial products including
life assurance, pensions, savings and investment products. Registered
Office at Laurence Pountney Hill, London EC4R 0HH. Registered
number 15454. Authorised and regulated by the Financial Services
3 Sheldon Square
020 7150 2252