Schillings announce latest PR and the Law breakfast briefing
on: April 23, 2009, 4:28 am
top UK law firm dedicated to protecting the reputations of international
corporate and private clients, brands and celebrities, has announced
the new seminar programme for the upcoming 'PR and the Law - Annual
Briefing 2009' at the Paramount Club, Centre Point in London on
event will take the form of a breakfast briefing and focus on
the drivers and key trends likely to affect communications strategies
and corporate reputation
management in an economic downturn.
Rod Christie-Miller, Partner at Schillings, to help lead the briefing
will be Dr Kevin Money, Director of the School of Reputation and
Relationships at Henley Business School and Director of The John
Madejski Centre for Reputation.
Kevin Money will cover the subject of motivational drives and
organizational theories. An understanding of these drives (the
drive to acquire, learn, bond and protect) and how they may change
during times of economic uncertainty - can provide a competitive
edge to anyone shaping communications strategies.
research suggests that in an economic downturn, the drive to protect
is likely to assume greater importance in our lives, and Kevin
will explore how that drive is likely to be the biggest driver
will then take over to deliver a session how to use the law to
protect corporate reputations. In the sphere of reputation management,
the unconscious drive to protect is borne out by the very real
threats that corporates now face.
the coming year, the economic downturn will change the nature
of the reputational threats that corporates will face. Rod will
also look at look at how the law can be used to neutralise such
threats and in particular he will look at:
The cult of the CEO and protecting the privacy senior staff -
Malicious insiders and protecting confidential information from
leaking to the media - How the internet and the economy are causing
the decline in quality journalism
will explain how despite these new threats, the potential to protect
reputations via a combined PR and legal approach is actually stronger
The briefing will finish off with
a round of questions to the panel.
Schillings is one of Britain's top law firms dedicated to safeguarding
the reputations of international corporations, brands, celebrities
and high-profile business people. The firm's track-record in defamation,
and copyright cases, as well as commercial dispute
resolution is second to none.
privacy and copyright are at the heart of the firm's work, prompting
The Independent newspaper to call Schillings a "spectacularly
efficient media law firm."
clients include supermodel Naomi Campbell, actress Nicole Kidman,
seven times Tour de France winner Lance Armstrong, premiership
footballer Wayne Rooney, Harry Potter author JK Rowling, pharmaceuticals
maker GlaxoSmithKline, steel maker Arcelor Mittal, the Harrods
Group and the London Stock Exchange.
Schillings PR contact:
41 Bedford Square
+44 (0)20 7034 9132