npower encourages Brits to get inventive to beat the crunch
on: April 21, 2009, 5:14 am
Author: Nick McHugh
has conducted a new study which reveals that 40% of adults are
convinced they have come up with a great idea or invention that
they hope could make them rich.
study, commissioned by leading energy company npower to launch
Bright Ideas, a nationwide search for new energy saving inventions
and ideas, also revealed that over one in four men (26%) now regularly
devise new creations. A further 40% of all adults surveyed were
spurred on to try inventing due the current economic climate.
has linked up with Wallace
& Gromit in its new adverts, and it seems the British
public shares the animated duo's have-a-go approach to innovation.
But, while Wallace is caught out by his inefficient boiler in
the latest ad, 36% of the British public are intent on concocting
contraptions that reduce household bills, saving both energy and
findings also suggest pillow talk is a thing of the past, with
almost half (46%) of budding British inventors generally devising
their ideas in bed, while a further 16% of men have their light
bulb moment on the loo.
are more aware than ever of the importance of energy efficiency
in protecting the planet and their pockets, with 82% agreeing
that new energy saving ideas should receive more support. In response
to the research, npower is urging enterprising adults to act on
their inspiration by entering their top energy saving devices,
gadgets and clever thoughts into the Britain's Bright Ideas competition.
Notes to Editors:
All figures, unless otherwise stated, are from YouGov Plc. Total
online sample size was 2224 adults. Fieldwork was undertaken 9th
- 14th April 2009. The figures have been weighted and are representative
of all GB adults (aged 18+).
is one of the UK's largest electricity suppliers and has 6.6 million
customer accounts across the UK. npower sponsors the 2009
npower Ashes Series in England, Women's Test Series, the Twenty20
Cup and Village Cup.
npower has been awarded the prestigious CommunityMark from Business
in the Community (BITC). npower is the only utility business,
amongst 21 other companies in the UK, to receive this accolade.
The CommunityMark is a new BITC standard which has been created
to recognise companies that are good investors in local communities
and who have brought about real and positive changes.
npower Active programme, which is run in partnership with the
English Federation of Disability Sport, has been awarded a prestigious
'Silver Big Tick' by Business in the Community.
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