Bigmouthmedia unveils British business top social networking executives
on: May 22, 2009, 6:59 am
new bigmouthmedia survey has identified the UK market's biggest
business users of online social networking tools.
extensive research, Carnival Cruises' John Heald and On Holiday
Group CEO Steve Endacott have been revealed as the business leaders
trading in Britain that have most readily adopted services like
LinkedIn, Facebook and twitter as part of their essential marketing
networking may have become one of the most talked about trends
in the online world, but until now there has been little hard
evidence showing to what extent the business community has embraced
these tools. Our research shows that while many leading executives
are now deriving measurable benefits from this rapidly developing
channel, some of the UK's most prominent organisations have failed
to get to grips with this important trend," said Lyndsay
Menzies, bigmouthmedia Chief Operations Officer.
the social media has been one of 2009's most hyped phenomena,
little evidence exists as to what extent businesses are deriving
benefits from the plethora of available services. In order to
gauge real-world attitudes to the tools, bigmouthmedia assessed
the online networking performance of 50 CEO's & senior marketing
executives selected from the FTSE100 and the Sunday Times Fast
Senior Director John Heald emerged as the clear winner in the
FTSE100 category. He uses a combination of Facebook and blogging
to reach out to past, present and future customers.
internet has changed the way that people want to communicate with
companies, and even the FTSE100 has to come to terms with that.
Customers have become accustomed to a certain level of transparency
and informality in their dealings with business and even large-scale
enterprises need to adjust their marketing strategies accordingly."
use of social media proved to be a relative rarity amongst the
FTSE100 executives sampled. Only 25% of them engage in any form
of online networking, compared to 80% of senior players from Fast
the table from the fast growth companies listed in the Fast Track
100 is On Holiday Group CEO and founder Steve Endacott. The former
MyTravel chief employs a range of tools including Facebook, LinkedIn,
twitter, Plaxo and Xing to promote his travel company and believes
that they are an essential part of the modern business toolkit.
"I believe that these are tools every business has to get
to grips with. There's a generation of consumers growing up with
social media, and unless you truly understand the culture there's
a real danger of losing touch with them," he said.
emerged as the senior executive's networking tool of choice. Half
of those surveyed use the service, while 80% of the FTSE100 managers
that engage in online networking use it as their only application.
media is simply about listening and interacting with your customers,
using channels that many staff will already be familiar with,
such as Facebook, Twitter, Youtube and Digg. It is common sense,
and it's perhaps unsurprising that the majority of the FastTrack
companies are ahead of the curve in this respect," commented
Econsultancy's Chris Lake.
needed is a shift in mindset. Firms should embrace customer feedback
and act on it. By engaging with customers you increase satisfaction,
which is a proven way of generating repeat business and referrals.
Why wouldn't you want to do that? "
Founded in 1997, bigmouthmedia
is Europe's largest independent digital marketing agency. With
a team of over 200 staff located across 13 offices in 10 countries
on 3 continents, the company maximises exposure for major brands
online through a variety of fully integrated digital marketing
channels: Search engine optimisation, PPC, Online Media Planning,
Affiliate marketing, Social Networking, Brand Monitoring, Online
PR and Web Analytics. The bigmouthmedia
on Twitter, bigmouthmedia
on Mobile Twitter and bigmouthmedia
on friendfeed services provide constant up to date digital
marketing news to ensure subscribers are fully informed and aware
of all industry developments.
For further media information please contact:
(44) 131 555 4848