Fasthosts' Survey Finds 1 In 3 UK Businesses Have No Time To Improve
on: May 8, 2009, 8:03 am
new survey of 145 UK businesses by Fasthosts Internet Ltd, a leading
web hosting company, has revealed that whilst 69% of firms realise
certain aspects of their website may require attention, 32% repeatedly
neglect making the changes in favour of spending the time on other
aspects of the business.
to the survey, the average small company rates their website at
6 out of 10 for effectiveness, but also aims to treble the income
generated by their website during 2009. The research suggests
a clear discrepancy between business owners' online ambitions
and how much time they currently invest.
their shop window to the world, the majority of UK companies recognise
that having a web presence is a vital aspect of modern business.
However, 27% are unhappy with their website design and a further
25% are concerned that their website does not allow feature sufficient
methods to communicate with customers. The research also showed
that 1 in 10 businesses would like to replace their website entirely.
there are plenty of products and services on the market to help
enhance business websites, 1 in 3 owners admit to being floored
by a lack of time. During the first quarter of 2009, a further
32% of business owners repeatedly sidelined changes to their website.
The figures are alarming in contrast to the tough targets the
same businesses have set themselves for online activity this year.
71% aim to increase their overall visibility on the Web during
2009, while 55% aim to grow the size of their website and 22%
intend to begin online advertising.
the average business earns 10% of its total sales revenue as a
direct result of its website, but in 2009, businesses are hoping
to increase this income to 21%-30% of total sales revenue.
Holford, CMO Fasthosts
Internet, said: "In challenging economic conditions, business
owners are more stretched for time and resources than ever. However,
it is important to remember that often the simplest improvements
to a website can make a noticeable impact on sales conversion
rates. Even a modest business website must receive regular attention
to fulfil its potential."
research suggests that UK businesses risk missing their online
targets unless they can prioritise the work that their websites
require. The issue is further supported by the fact that 26% of
respondents admit that tough operating conditions has either already
led or may lead them to cut-back on external consultants such
as web designers or IT advisors.
UK online spending continues to snowball, business owners clearly
recognise the value in investing in an online presence. 94% believe
that every size of enterprise should have a website, and 79% would
not wish to go back to the days of solely off-line trading.
added, "Businesses can often find the Internet to be as challenging
as the high street. However, a big flashy website is not a prerequisite
to achieving online sales growth. With a realistic online strategy
and a consistent commitment of time and resource, every enterprise
can better achieve their online potential this year."
Fasthosts is the UK's number one web
hosting company. Based in the UK and operating 24x7 from their
dedicated UK data centres, Fasthosts keeps over 1 million domains
running smoothly and ensures over 6 million emails are delivered
safely each day. All Fasthosts services can be self-managed through
the award winning Fasthosts web-based control panel that provides
customers with unparalleled online control, enabling them to manage
hosted services including domain
name registrations, shared web hosting, business-class email,
servers, software-as-a-service, internet merchant accounts
and unlimited broadband. Fasthosts' highly successful reseller
channel has recently been rated Number 1 for reseller hosting
by industry portal Web Host Directory.
Contact Details: Richard Stevenson
154 Southgate Street
+44 (0)1452 561 857