Lighterlife Appoints New CEO And Sales And Marketing Director
on: June 30, 2009, 5:13 am
Author: Heather Howell
the weight loss and weight management programme for those who
are one stone or more overweight, has announced that Sara Jamison
is to be the company's new Chief Executive Officer.
originally joined LighterLife in January 2007 as the Sales and
Marketing Director. Throughout her time at LighterLife, Sara has
succeeded in gaining a strong understanding of the business and
an appreciation of the challenges that LighterLife clients face
when trying to lose
weight. Sara's varied experience includes previous senior
roles as Brand Communications Director at Virgin Cosmetics and
Marketing Director for Iceland.
on her appointment, Sara said: "I have been privileged to
work closely with our extensive counsellor base over the last
two and a half years and I am always delighted to hear how LighterLife
makes a positive impact on our client's lives.
CEO, I am looking forward to the challenges ahead and driving
the business forward so that we can continue helping as many people
as possible change their lives for the better", she continued.
addition to Sara Jamison's appointment, LighterLife has also selected
Sue Dover as Sales and Marketing Director. Sue brings a wealth
of sales and marketing experience and has previously held positions
as Marketing Director for The Body Shop, La Senza and, most recently,
Chief Operating Officer for Umberto Giannini.
commented: "LighterLife is an inspirational business and
I am looking forward to joining the team and building on the good
work and success that Sara has achieved in this role."
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Founded in 1996, the LighterLife Programme was developed by three
of its directors - Jackie Cox, Bar Hewlett and Rebecca Hunter.
LighterLife is a weight-loss and weight-management programme for
people who are one stone or more overweight and with a BMI
of 25 or above. LighterLife has helped over 150,000 people lose
weight fast with LighterLife since 1996.
unique LighterLife approach offers programmes specific to the
obese and the overweight in the form of nutritionally complete
soups, shakes and bars combined with specialised counselling using
cognitive behavioural therapy (CBT) and transactional analysis
(TA) techniques. Clients benefit not only from rapid, safe
weight loss but they also learn the behavioural changes needed
to sustain it.
LighterLife PR Contact:
Harlow Business Park