The Harley Medical Group Launches Sculptra
on: June 4, 2009, 11:17 am
Harley Medical Group
Harley Medical Group launches its new Sculptra volumising treatment
in response to the latest celeb trend for baby smooth faces hits
world's most beautiful people are ditching the 'heroin chic' look
of gaunt faces and sharpened cheekbones and instead opting for
apple-shaped cheeks and rounded foreheads. The recently reported
LA trend for the so-called 'pillow face' is seeing celebs swap
Botox for plumping treatments. Now, inspired by the likes of Kylie
and Madonna, women in London are embracing the smooth, padded
look sported by the stars.
Harley Medical Group, the UK's largest cosmetic
surgery provider, has anticipated the uptake of the trend
in London by launching Sculptra, an injectable volumising treatment
- in its six London clinics. Thanks to growing demand for 'apple'
cheeks, the introduction of Sculptra has been its fastest ever
Dale, Director at The Harley Medical Group, said: "We counsel
all our patients to have realistic expectations - no procedure
will leave them looking like exactly like Nicole Kidman or Liz
Hurley. However, Sculptra will fill in lines
and wrinkles and make the face look plumper and more even.
It's a really great investment as the results can last up to three
stimulates the build up of the body's own collagen. Like more
traditional dermal fillers, Sculptra is introduced into areas
of the face that have lost their natural plumpness and elasticity.
The non-permanent restoration of lost facial volume gives smoother,
main ingredient of Sculptra is Poly-L-lactic Acid. The PLLA works
from deep within the skin's layers stimulating the body's own
production of collagen. Poly-L-lactic acid has been used in surgical
procedures for over 25 years and is gradually and naturally broken
down by the body.
Nicky Naylor, The Harley Medical Group, said: "We're seeing
patients using Sculptra on sunken cheeks to give a fuller-faced
look, or a little higher up on the face to give a more sculptured
effect. A lot of women that come in are after a heart-shaped face
- à la Madonna - which can be achieved by rounding out
Dale continued: "The surgical side of the business continues
to grow steadily but we've seen real increases in the demand for
treatments, particularly in London where LA trends tend to
hit first. We're responding by committing to a series of new treatment
launches this year. In addition to Sculptra, we've also recently
launched the radical Obagi Blue Chemical Peel, which has been
dubbed the 'Recessionista's Facelift' by fans thanks to its effectiveness
at improving skin tightness and reducing lines, wrinkles and scars
at a relatively low cost."
- Ends -
Harley Medical Group
The Harley Medical Group is the UK's largest cosmetic surgery
provider, performing more procedures and with more cosmetic
surgery clinics than any other provider. It has been established
for over 25 years and is one of the most highly-regarded Cosmetic
Surgery Groups operating in the UK, with over treated 435,000
patients to date.
Harley Medical Group is renowned for introducing and pioneering
most new surgical and non surgical techniques to the UK and Irish
markets, such as Aesthera PPx, Laser Hair Removal, Cool Touch
Laser, Silk Touch Laser, Collagen for lines and wrinkles, Laser
for snoring, Tumescent Liposuction, LPG cellulite treatment etc.
All new treatments and techniques are first thoroughly researched
and tested before they are submitted for approval by the Group's
Medical Advisory Committee, as being suitable for application
by the Group's fully trained and specialized Plastic Surgeons,
Doctors and Treatment Nurses.
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