npower Launches Return Of Wallace And Gromit Advert
on: July 24, 2009, 5:45 am
launches return of Wallace and Gromit to the small screen in a
cracking new energy efficiency advert.
the latest 30 second ad the famous pair suffers another calamitous
mishap when Wallace concocts a baa-rmy scheme to fill his loft
with sheep for better insulation. As poor Gromit 'rams' shut the
loft hatch, the ceiling begins to crack and the entire flock,
along with plaster and rubble, come tumbling down.
npower Bob appears to tell them there is an easier way: most homes
have poor loft insulation, so it's wise to prepare for winter
with the npower loft home
insulation service to help save time, money and sheep.
and Gromit's appearance is the second of a series of npower
adverts starring the duo. Each ad will be characterised by the
famous duo doing what they do best and inventing hair-brained
schemes to make their home more energy efficient.
ad, which premiered on Thursday 23rd July during the Home Show
at 8.30pm on Channel 4, aims to highlight the benefits of insulating
lofts properly and how Britain's brightest energy company is helping
to make energy
efficiency easier. It follows the success of the first npower
ad starring Wallace and Gromit, which aired in March this year
and has sent installations of energy
efficient boilers soaring.
Peake, npower marketing director, said: "Wallace and Gromit
are a family favourite and the most famous Oscar winning duo in
Britain. We're hoping their positive approach to energy efficiency
will help people see how simple it is to make small changes and
a big difference to their energy bills.
home insulation may not be an obvious priority while the weather's
warm, now is an ideal time to tick it off the to-do list as ready
to save energy and money in the winter months."
for those with loft insulation, the message is to check that it
meets the recommended 270mm depth.
the campaign are two market-leading offers for loft insulation.
For the DIY market, npower has teamed up with insulation manufacturer
Rockwool and national builders merchant Build Center to offer
2for1 on rolls of insulation with free delivery thrown in. For
those who don't fancy having a go themselves, npower will provide
and install the loft
insulation in people's homes.
details and terms and conditions for both offers are available
on the npower website.
Notes to editors
npower is one of Britain's largest electricity supplier and supplies
gas, electricity and related services to 6.6 million customers
across the UK. npower is a market leader in renewable energy and
sources the green energy for juice directly from renewable sources,
at no extra cost.
npower has been awarded the prestigious CommunityMark from Business
in the Community (BITC). npower is the only utility business,
amongst 21 other companies in the UK, to receive this accolade.
The CommunityMark is a new BITC standard which has been created
to recognise companies that are good investors in local communities
and who have brought about real and positive changes.
npower PR Contact:
01905 340 854