Hotels.com Launches Nanobreak Competition
Released
on: August 10, 2009, 6:38 am
Author: Hotels.com
Industry: Travel
Hotels.com,
the world's leading hotel website, has launched a new competition
to encourage Britons to take a break, however short.
The
new Hotels.com contest comes on the back of research which showed
a 46%* increase in the number of UK holidaymakers searching for
single night holidays or 'nanobreaks' over the past year.
In
keeping with the 'nano' theme, the competition encourages participants
to create a mini blog about their nanobreak either as a series
of Twitter posts, photos using Flickr or on video using YouTube.
The entries will then be streamed live from these social media
sites to a dedicated competition page on Hotels.com.
The
person who posts the best entry, as judged by a Hotels.com panel,
will win an extended nanobreak to Rio de Janeiro in Brazil for
two, courtesy of TAP Portugal and the Caesar Park Ipanema hotel.
Three runners up with each receive a £200 Hotels.com voucher.
The
competition, which is open to UK residents over 18, has been created
to help encourage participants to take a holiday, however short,
even in the current hard times.
Alison Couper, Communications
Director for Hotels.com, said:
"The
simple act of going on holiday for just a single night is relaxing
and a change from the stresses and strains of life.
"All
of our research shows that people see holidays as a right not
a luxury and the rise in searches for nanobreaks is further evidence
of holidaymakers' determination to keep travelling. We hope this
competition will reward that determination with a bit of creative
fun and encourage more people to take a much needed break."
The
nanobreak competition is open until September 1st 2009 and full
details can be found on the Hotel.com website.
- ENDS -
*
Hotels.com analysed searches for single-night stays for UK travellers
during January-June 2009 compared to January-June 2008.
About
Hotels.com
As part of the Expedia group which operates in all major markets
with dedicated staff, Hotels.com offers more than 100,000 quality
hotels worldwide including New
York hotels, Edinburgh
hotels, Rome
hotels and London
hotels. If a customer can find the same deal for less on a
prepaid hotel, Hotels.com will match it. Hotels.com benefits from
one of the largest hotel contracting teams in the industry negotiating
the best rates for its users, plus the site has user-contributed
reviews of its properties. Travellers can book online or by contacting
one of the multi-lingual call centres.
For
more information please contact:
Cordy Griffiths
Hotels.com
42 Earlham St
Covent Garden
London
WC2H 9LA
020 7019 2268
www.hotels.co.uk