Montessori School Takes Page From Its Own Creative Textbook
on: August 6, 2009, 6:51 am
Author: Len Romano/Ripe,
del Sol has hired a design firm to help communicate its unique
brand of creative education to its constituents—internal
Escuela del Sol had a problem. Even after 40 years of continuous
operation, there was growing confusion among parents as to what
the Montessori system offered their children, how it differed
from other educational methods, and what results they should expect.
The lack of communication was making it difficult to maintain,
much less grow, enrollment, and had caused some dissatisfaction
with currently enrolled families.
if Montessori schools know how to do anything, it is how to prepare
kids to be creative thinkers and problem solvers. So the school’s
board decided to practice what they teach. They put on their thinking
caps, thought like a business and came up with a business solution—applying
the very same traits they strive to nurture in their students.
creative bit of problem solving led them to Ripe Inc., an Albuquerque-based
design firm that specializes in building brands and identities
for businesses. Normally. But the chance to work with such a forward
thinking school was too good an opportunity to pass up. Ripe had
to be equally creative in taking on a branding assignment from
a school. But they did their homework well.
closely with the school they developed an engaging, informative,
visual and verbal communication system to clarify and deliver
the brand message. The message was developed through intensive
workshops in which consensus about the key attributes of the school’s
brand were uncovered and documented. The analysis and evaluation
became an internal brand reference guide book provided to all
faculty and staff members—so there’s common understanding
and consistent language when communicating the Escuela del Sol
also became the conceptual platform for developing the graphics
libraries, website, messaging system, and electronic template
that facilitates the school’s unique educational approach.
And for developing its award-winning print collateral as well.
The school’s new logo & stationery design has been selected
to appear in PRINT’s 2009 Regional Design Annual. Planned
advertising campaigns will focus on specific challenges—like
boosting enrollment, and increasing parent engagement in the school’s
del Sol has made it their business to enhance their communications
and their profile within the community. And they expect business
to be good.
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To receive a PDF of the brand visuals, or to schedule
an interview with Ripe or Escuela del Sol. Please contact:
Donna F Romano
Escuela del Sol Montessori
1114 Seventh St. NW
Albuquerque, NM 87102