Pruhealth Reports Health Initiatives Gaining Momentum With UK
on: August 25, 2009, 7:36 am
private medical insurer, has revealed as part of its new Workplace
Health Report* into the impact of health and wellbeing measures
and culture in the workplace, that 89% of larger firms in the
UK and 33% of SMEs offer health incentives for their employees.
executives (75% of larger firms and 55% of SMEs) believe fostering
lifestyle in the workplace is part of their role as a responsible
employer. Furthermore, 83%** of employees stated that an employer's
attitudes to health and wellbeing are an important factor when
looking for a new role, which means providing a health and wellbeing
programme has never been more important to help attract and retain
also believe health initiatives can help increase staff morale,
improve productivity and reduce absenteeism as a 'halo' effect
of a healthier workforce. Additionally benefits of encouraging
a healthy culture in the workplace are also evident, with 51%
of larger firms and 38% of SMEs experiencing a drop in absenteeism
since introducing wellbeing initiatives.
sickness and absence costing UK plc £20 billion a year***
larger firms with over 250 employees are actively encouraging
a healthier and happier workforce as part of their responsibility
as employers. As well as introducing initiatives, 81% of senior
management are leading by example and engaging in healthy behaviour
in the workplace, like sponsoring employees' charity fun runs
(55%), taking part in exercise classes and sports teams at work
(49%) or eating healthily in the office (35%).
economies of scale proving a barrier for some companies, only
33% of SMEs offer health initiatives to staff. However, 47% of
SME senior executives said they are setting a good example through
healthy behavior and taking part in exercise classes and sports
teams at work.
Matisonn, CEO, PruHealth commented: "When it comes to health
and wellbeing programmes in the workplace, we are seeing a turning
point in UK businesses. The provision of these programmes and
investment in employee health are no longer peripheral issues,
they are core concerns. Not only are employees demanding these
types of employee benefits, but with the pressures of the current
economic environment, fostering a healthy workforce has never
been more important to help aid both morale and productivity.
now built this momentum, companies must be careful not to throw
money away on poorly executed health and wellness strategies.
It is all very well having these programmes in place, but employee
engagement must be actively and continuously encouraged. It is
understandable that employee numbers in small and medium-sized
firms may be an obstacle to putting together a football team or
exercise classes, but there are lots of smaller-scale initiatives
to get staff involved, such as using pedometers and providing
Vitality incentive programme enables smaller companies to
provide a full 'blue-chip' range of healthy activities for employees
as part of their corporate private
health insurance, enabling companies of all sizes to benefit
from a healthier workforce.”
information contained in Prudential UK's press releases is intended
solely for journalists and should not be used by consumers to
make financial decisions. Full consumer product information can
be found through the Prudential website.
* Research carried out on behalf of PruHealth by Opinium Research
LLP. 123 managers of larger firms (over 250 employees), 100 managers
of SMEs and 994 employees were questioned online in March 2009.
Results weighted to be representative of the adult British population.
** Business in the Community
*** CBI - Absence and Labour Survey 2008
PruHealth was launched in October 2004 as a joint venture between
Prudential and Discovery Holdings from South Africa to provide
private health insurance.
Since launch, PruHealth has grown quickly.
PruHealth medical insurance
now covers over 190,000 lives and in a sample of its individual
customers, one third said they had changed their behaviour for
the better because of its Vitality reward scheme which encourages
policyholders to look after their health.
Prudential UK Insurance Operations
3 Sheldon Square