Henley Business School Launches New Customer Management Safari
on: September 9, 2009, 5:30 am
Business School has launched a new Customer Management Safari
as part of its executive education programme. Aimed at business
leaders who wish to re-address the way their organisation responds
to - and engages with - their customers, this programme concentrates
on deepening an organisation's understanding of its current and
future customers. It also considers the impact of organisational
climate on customer satisfaction and retention and the important
role of people in the value creation process.
Management Safari will help successful participants understand
and use a range of techniques to discover deep, rare, meaningful
insights about customers that can form the basis of competitive
advantage. Participants will also learn how to turn these insights
into a customer management strategy that will deliver results.
Customer Management Safari draws on ongoing business research
by the Henley Centre for Customer
Management giving every programme a unique view of customer
relationships within the overall business process and that is
linked to business management relevant to current business conditions.
Moira Clark, Programme Director at Henley Business School, said:
"Customer management is at a crucial point in its development
and its strategic importance has never been greater for effective
leadership. Achieving excellence in customer management means
an organisation must become truly customer-centric; striving to
understand the full range of factors that affect a customer's
experience of the organisation and its products and services,
seeking genuine, original insight into the needs and behaviours
of those customers."
three day residential programme includes assessing organisations
against 15 proven success factors, reviewing the value of online
social networking, establishing the type of customer management
that would most enhance organisation's relationships, using new
approaches to creatively segment customers, tailoring propositions
to respond in appropriate and timely ways to the needs of those
segments and discovering how to create effective leadership for
cross-functional, customer-centric working within your organisation.
Customer Management Safari is a new addition to the Henley Business
executive development programmes, and a part of the highly
successful range of programmes and services offered by Henley
Business School Executive
Education, which include both customised and tailored qualification
programmes. These management courses and leadership courses are
highly practical, designed to create immediate impact and make
a real difference back in the work environment.
Henley Business School
Henley Business School
was formed on 1st August 2008 from the merger of Henley Management
College, itself founded in 1945, and the Business School at the
University of Reading. It is one of the longest established Business
Schools and the world's third largest supplier of MBA education.
It delivers business management training to managers in more than
140 countries worldwide with around 7,000 people studying at any
Business School is one of Europe's largest full service business
schools and offers a comprehensive range of management programmes
from undergraduate to board level.
the world-ranked Henley MBA, executive and distance learning MBAs,
DBAs, PhDs, MScs, BScs, BAs and its internationally renowned open
and tailored executive education, it provides learning and development
opportunities from the start of a career through to senior executive
levels, from developing strategy to managing change and achieving
sustainable, responsible success. With expertise in the development
and delivery of solutions to the management and leadership challenges
of our times, it is also one of the very few international business
schools to hold triple accredited status (AMBA, EQUIS, AACSB).
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