Hotels.com Reveals Literary Faux Pas For Holidays
Released
on: September 03, 2009, 5:03 am
Author: Hotels.com
Industry: Travel
Hotels.com
has discovered that more than two fifths of women admit that they
judge a man not by what he is wearing, but by his book cover -
as 43% of women say they find a man less attractive if they don't
rate his choice of reading.
Hotels.com's
summer research has revealed that for women it really is all in
the mind, and men who want to impress should think carefully about
what they choose to read by the hotel pool*. Moreover, almost
one third (31%) of men say that they will take into account what
a woman is reading when posing by the pool in making a judgement
about their attractiveness.
Male
fans of horror novels should be particularly wary about reading
away from the privacy of their own rooms, with 95% of women listing
this as their least desirable genre. Science fiction novels came
a close second as 94% of women admitted that they would be turned
off a man if he were seen reading the latest Trekkie blockbuster.
Women,
on the other hand, should avoid showing their love of romance
or classic novels in public, with 88% of men admitting that they
find these genres unattractive. It seems from the Hotels.com research
that the safest route for both sexes is to pick a neutral genre
such as crime fiction - in each case, over a third of both men
and women (37%) admit this is their favourite holiday read and
the one they find most attractive.
Alison
Couper, communications director for Hotels.com, said: "Reading
is a great way to unwind on holiday, but it seems that men in
particular need to take extra care when working out which page
turners to take away as the wrong choice could spell disaster
when it comes to attracting a holiday mate."
-
ENDS -
*Research conducted amongst 1,454 UK travellers in July/August
2009.
About
Hotels.com
As part of the Expedia group which operates in all major markets,
Hotels.com offers more than 100,000 quality hotels, B&Bs and
serviced apartments worldwide including London
hotels, New
York hotels, Edinburgh
hotels and hotels
in Dublin. If a customer can find the same deal for less on
a prepaid hotel, Hotels.com will match it. Hotels.com benefits
from one of the largest hotel contracting teams in the industry
negotiating the best rates for its customers, plus there are 1.3m
reviews from users who have actually stayed in the hotels to ensure
customers make an informed choice when booking. Hotels.com won
the Gold Award for best hotel booking site in Webuser magazine
in February 2009.
PR
Contact:
Cordy Griffiths
Hotels.com
42 Earlham St
Covent Garden
London
WC2H 9LA
020 7019 2268
www.hotels.co.uk