North West Entrepreneurs Above Par One Year On
Released
on: September 25, 2009, 6:48 am
Author: Rewards4Golf
Industry: Sports
North
West entrepreneurs Colin Whitehead and John Woosey are celebrating
a year of success following the launch of their unique Rewards4golf.com
programme which has now registered over 70,000 members.
The
duo based in Gatley, launched the scheme with fellow directors
Tom Cowgill and Ian Lancaster last year, and in just over 12 months
have already smashed all forecasts for its success.
“We
knew it would appeal which is why we launched Rewards4golf.com
but we’re delighted by just how successful it has been,”
said Commercial Director Colin Whitehead.
“In
just one year we have brought on board over 70,000 members from
a standing start which just goes to show its popularity amongst
golfers who have been spreading the word.
“It’s
a simple formula. We just give golfers what they want. From the
retailers they like to use to the products they want to redeem
their points for.”
Colin,
ex CEO of Manchester’s biggest PR agency Staniforth and
John Woosey, are both directors of the Gatley-based JRW* Group
which has a number of high profile golf brands.
They
teamed up with Tom Cowgill and Ian Lancaster from prestigious
golf events organisers Sports Masters International (SMI) based
in Derbyshire to launch Rewards4golf.com.
“We’ve
known Tom and Ian for a while on the golf circuit and it made
sense for us to join forces when we were looking at the Rewards4golf.com
proposition because of our joint contacts,” said Colin.
“It’s
unlike any other sporting rewards scheme that we’ve seen
because as well as having partners who are specialist golfing
companies we’ve got high street retailers on board. That
means our members collect points in their everyday life and what’s
more their partners can gather points for them as well even if
they’re not golfers.”
Members
earn points for every pound they spend with some of the UK’s
most popular retailers including Tesco, John Lewis, Littlewoods,
Currys, Marks & Spencer, Halfords, Superdrug and Amazon.
They
can also earn points when spending with golf specialists including
Direct Golf UK, Golfbreaks.com, Golf
Care, GreenFree and
The Golfers Club.
Golfers
can then redeem their points to claim a host of top-of-the-range
golfing rewards, anything from a set of clubs to a box of balls.
“In
today’s climate even something as simple as trading the
points they have earned for new golf balls can be a big help rather
than shelling out £40 every time your ball stash is depleted,”
said Colin.
It
is the first golf rewards scheme anywhere in the world to use
the innovative technology which means points are automatically
collated whenever a registered credit or debit card is used with
a participating retailer – meaning the system is both environmentally
friendly and hassle-free as there is no need to carry a separate
loyalty card.
Reward
developed the concept for the football industry and has since
expanded into all sports, charities and banking. Rewards4golf.com
have licensed the product for the golf market and is now one of
their most successful licensees.
“Rewards4golf
have taken the technology and the concept behind the football
reward programme and tailored it to the golf market. Rewards4golf.com
have seen great success from the programme because they have identified
what motivates their members and rewarded them with meaningful
prizes. In today’s world, people need more than a free kettle
to change their consumer behaviour!” said Gavin Dein, CEO
of Reward.
It
takes just one minute to register a card online and is completely
free. Members can earn points by shopping with more than 250 online
retailers and around 3000 high street outlets. In addition, they
can register more than one card to contribute to their points’
tally, so they can even be rewarded when their partner, friends
or family shop.
Anyone
can sign up to the scheme at www.rewards4golf.com,
where they can also browse the huge variety of rewards on offer
and see the extensive list of participating retailers.
Note
to editors: The JRW Group includes The Golfers’ Club, Golf
Care, GreenFree, Stokes Golf Handicap and The Matchplay Championships.
For
further information, please contact LIFE PR:
Contact
Details: Lion House, Red Lion Street, London WC1R 4GB.