Simone & Son Invites Customers to Create One-of-a-Kind Custom
Engagement Rings
Released
on: October 29, 2009, 4:32 am
Author: Simone & Son
Industry: Retail
Clients
become part of the creative process at local atelier that combines
old-world craftsmanship and modern design tools
HUNTINGTON
BEACH, Calif., October, 2009 – Simone and Son, Orange County’s
premier fine jeweler, ushers in a new era of custom engagement
rings, combining the client’s input from the very start.
As a distinctive alternative to ready-made engagement rings and
wedding bands, Simone & Son opens up the creative process,
allowing customers to infuse their own personalities and sense
of style to their rings to create lasting symbols of matrimony.
“Today,
couples are waiting longer to get married and something they deliberate
upon, often quite painstakingly, is the process of selecting engagement
and wedding rings,” said Shant Dakessian. “For those
who seek something different from mass-produced jewelry, we offer
a once-in-a-lifetime chance for couples to participate in designing
their own rings. Brides and grooms write their own vows; designing
their own rings is a natural evolution.”
Whether the idea comes from an old family heirloom, a sketch or
in the mind’s eye, Simone & Son’s experienced
artist sketches a hand drawing of the ring. A prototype is created,
using the most sophisticated prototyping machines. High-tech equipment
enables Simone & Son to create designs with incredible detail,
at a faster pace than traditional methods.
In
the casting stage, molten metal is poured into a perfect negative
impression (a unique mold), which is cooled and then removed.
A good casting produces metal that is free of air bubbles. What
remains is a scaly but detailed shape that must be finished. Hand
craftsmanship lends to the beauty of the finished piece. Watch
a video clip to learn more at http://www.simoneandson.com/cms/custom_design.asp.
Few
jewelers still manufacture in-house, but this distinction allows
Simone & Son to control every step of the process, which produces
simply stunning results. Their exacting standards and impeccable
attention to detail combined with years of mastery in stone setting,
fabricating, hand engraving and finishing techniques—make
Simone & Son a trusted source among celebrities and local
clientele alike.
In
addition to custom jewelry design, Simone & Son carries an
exclusive collection of award-winning jewelry designs including
men’s wedding bands, jewelry and accessories to ladies rings,
earrings, necklaces and bracelets. Simone & Son specializes
in Ideal Cut Diamonds, Cut by Tolkowsky Diamonds, Firemark Princess
Cut Diamonds and Cushion Cut Diamonds, and precious gemstones
such as Tanzanites, Tourmalines of varying colors, Sapphires and
much more.
About Simone & Son
Recognized as one of the premier Orange County jewelry design
houses, Simone & Son’s family tradition of making fine
jewelry dates back to 1945, in the South of France. Today, the
award-winning design team produces exquisite fine jewelry, specializing
in custom
engagement rings. Simone & Son works with clients one-on-one
to produce the most distinctive engagement rings and wedding
rings orange county clients will find. Any concept or design
can be brought to life in the company’s full service showroom,
which stocks G.I.A. certified diamonds that also are certified
conflict free. Simone & Son’s staff can locate diamonds
and gems from anywhere around the world, assuring the final piece
will be a cherished heirloom for years to come. For more information,
please visit www.simoneandson.com
or call 714-964-4012 for a free design consultation.
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Contact Details: Shant Dakessian
Simone & Son
info@simoneandson.com
714-963-9936
http://www.simoneandson.com
2025
