H.Samuel Has Joined The Twitterati With Its Own Twitter Page
on: November 12, 2009, 11:01 am
H.Samuel the jeweller has launched its own Twitter page,
joining other leading high street brands such as Tesco and Next on the
popular social networking site.
H.Samuel is following a growing trend in retail for engaging directly with
customers. Any retailer looking to maintain its brand presence in the future and to
stay competitive will be using social networking sites such as Twitter and Facebook
to engage with customers and manage brands and reputations.
The H.Samuel Twitter page is designed to
inform customers about offers, promotions, new products and brands as well as
keeping consumers up to date with news about competitions and charity affiliations.
The messages will be a mixture of information and fun and will be aimed at
consumers, journalists and anyone interested in H.Samuel and its products,
promotions, offers and brands.
According to Jason Edworthy, Signet Digital Comms Manager, "We want to engage with
our customers, promote our offers and build our brand and online presence with
witty, fun and informative Tweets aimed directly at our customer base."
The benefit for consumers is access to up-to-the minute information about new
brands, new offers, competitions and
an insight into products that they might otherwise not consider or realise that
H.Samuel stock, such as gifts and collectibles. Other
benefits include news on exclusive products and competitions and the possibility for
customers to engage in conversations directly with the brand if they have queries.
Regardless of the topic, the company intends for each Tweet to link to a promotion,
information page or product. The Tweets themselves will not all be directly sales
orientated and are intended to entertain and please the customer as well as inform
As well as promoting products and offers, H.Samuel is hoping to increase brand
awareness at a crucial time in trading for all high street retailers. It is hoped
that the Twitter page will drive footfall to stores and visits to the website.
About H. Samuel:
H.Samuel is the nation’s favourite High Street Jeweller with over 350 stores and a
retail website. Featuring an incredible range of branded watches, H.Samuel also has a stunning range
of jewellery, collectibles and gifts for all occasions, offering something for every
taste and style. H.Samuel is part of the Signet Group, the world’s largest
speciality retail jeweller.
Copywriter E-Commerce Marketing
3 Maxwell Road
0208 207 8312