Global Wine & Spirits introduces Wine Traders Club, a new online exchange for fine and rare wines

Released on = November 4, 2004, 7:40 am

Press Release Author = Michel Lemay

Industry = Food & Beverage

Press Release Summary = International wine exchange catering to wine dealers, wine brokers, negociants, wine distributors, wine wholesalers and other professionals specializing in the resale of high-end, hard-to-find, fine and rare wines

Press Release Body = Montreal, November 8 , 2004 – In keeping with its mission to offer e-business solutions adapted specifically to the wine and spirits community and in response to growing industry demand, Global Wine & Spirits is delighted to announce the upcoming launch of its brand-new WINE TRADERS CLUB®. This international wine exchange will cater to dealers, brokers, negociants, distributors and other professionals specializing in the resale of high-end and hard-to-find products. The WINE TRADERS CLUB® portal, engineered by Mediagrif Interactive Technologies, will be unveiled on Monday, November 8, 2004 at www.winetradersclub.com.

The WINE TRADERS CLUB® will offer a wealth of innovative features designed to help bring together buyers and sellers in France (mainly Bordeaux, Burgundy and Champagne), Italy (mainly Tuscany), Spain, Portugal, Germany, Hungary, Lebanon, the
United States, Chile, Argentina, Australia, New Zealand, South Africa and other countries specializing in this niche.

The basic functions of the portal will be accessible to all users, allowing them to browse and post an unlimited number of entries for products. The system is powered by a highly flexible, easy-to-use search engine, enabling users to create queries
based on criteria such as full or partial product name, vintage, country of origin and bottle format.

Those who want to go one step further and become full members of the WINE TRADERS CLUB® will have access to an extended range of services. Sellers, for example, will be able to designate certain products as “Top Listed” so that they appear first on other users’ search results and use the “Featured Offers” function to give added visibility to key products. And buyers can have the system keep an eye out for special sought-after wines using the “Want to Buy” tool and receive automatic e-mail
notification when something matching their description comes online.

WINE TRADERS CLUB® is solidly committed to providing members with complete, up-to-the-minute information on product availability and prices. This means that the multilingual team of professionals at WINE TRADERS CLUB®® will be pulling out all
the stops to deliver personalized service that stands out from the competition, which all too often relies on infrequently updated B2C sites for data.

WINE TRADERS CLUB® also intends to make its mark with state-of-the-art technology that allows users to conduct extensive searches, find products that match their needs and receive instant updates on business opportunities using a leading-edge
system that outperforms anything currently on the market. Performance, simplicity, security and confidentiality – these are the hallmarks of WINE TRADERS CLUB®.

WINE TRADERS CLUB® will be tapping into Global Wine & Spirits’ traffic and established reputation among industry professionals and serve as a complement to GWS’s existing activities. Together, they will provide a unique lineup of online products and services that will further reinforce their role as the leading e-business network for the wine and spirits trade.

About Global Wine & Spirits
Global Wine & Spirits operates the leading e-business network for the wine and spirits trade. More than 5,000 wine and spirits companies (2,900 wine and spirits producers and 2,100 wine and spirits wholesalers, importers and retailers) in 66
countries are connected to private or public wine and spirits portals powered by Global Wine & Spirits technology. For more information, visit
www.globalwinespirits.com.

About Mediagrif Interactive Technologies Inc.
Mediagrif Interactive Technologies Inc. (TSX: MDF) is a world-leading operator of e-business networks and provider of complete e-business solutions. Mediagrif’s e-business networks allow buyers and sellers within specific industries to source, purchase or sell products and to exchange documents more efficiently using the Internet. Mediagrif operates 12 networks, including industry leaders The Broker
Forum ( www.brokerforum.com ) Power Source On-Line ( www.powersourceonline.com ), Telecom Finders ( www.telecomfinders.com ), Global Wine & Spirits ( www.globalwinespirits.com ) and Polygon ( www.polygon.net ) in the jewelry industry. The company also owns MERX ( www.merx.com ), the exclusive provider of e-tendering services to the federal government of Canada, and is a leading provider of government bid aggregation services and e-procurement services in the U.S. Headquartered in Montreal, Mediagrif through its subsidiaries has various offices in Canada and the United States. For
more information on Mediagrif please visit us at www.mediagrif.com or call 1 (877) 677-9088.

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Source and information:
Réal Wolfe
Vice-President
International Development
Global Wine & Spirits
450-463-8913
1 888-255-9463 (Toll free Canada and USA)
+800-2559-4630 (Toll free International)
rwolfe@globalwinespirits.com

Web Site = http://www.winetradersclub.com

Contact Details = Mike Lemay
514.971.8797
mlemay@globalwinespirits.com