Self-Study Web Site Usability Course Compliments Search Engine Marketing Industry

Released on = November 18, 2004, 4:32 pm

Press Release Author = Cre8pc.com

Industry = Internet & Online

Press Release Summary = Sometimes it takes more than submitting web sites to search
engines, optimizing web pages and paying for keywords and top positions in Search
Engines and Directories. For a web site to be successful, it must perform usability
magic.

Press Release Body = For IMMEDIATE RELEASE

Philadelphia, PA -- For Kim Krause, well known for her web sites, Cre8pc.com and
UsabilityEffect.com, and as Founder of Cre8asiteForums.com, the usability angle was
a logical partner to search engine marketing efforts, for what she calls the
“usability effect.”

What is that?
For Kim, “It's the ‘information scent’ behind a link label that has you so curious
you can't resist clicking to see where the page goes. Or, the way an image shows a
vital close-up, helping customers see the quality of the product, so they feel
confident buying it online.

It's that cosmic connection with your web site visitor, or prospective customer,
that makes all the time and expense you put into your creation finally pay off. It's
making those pay per click costs convert to sales leads. It's when you put the needs
of your web site visitor first.”

She made her point by designing a usability course for a search engine college.

According to Kim, “Getting high rank is half the battle. Keeping the visitor on the
page once they find it is the other half. This is where we see abandonment issues
that result in low sales and poor traffic statistics. Search engines aren’t a ‘rank
well and they will come’ pill. It’s amazing how many web sites scare off their
visitors as soon as they arrive.”

Kalena Jordan, Chief Executive Officer of Web Rank Search Engine Optimization,
(www.webrank.biz/), sees the benefits of usability. When she launched the Search
Engine College (www.searchenginecollege.com) earlier this year, she invited Kim
Krause to teach a web site usability course. The result is a self-study course, both
affordable and handy for anyone with a web site.

Six chapters include:
· What is Usability?
· Web Site Requirements Gathering
· Information Architecture and Navigation
· User Interface - User Centered Standard Elements
· Credibility and Authenticity
· User Friendly Forms

The self-study course can be taken as time permits. Quizzes and a final exam are
included. A passing grade qualifies the student for Certification.

“I’m pleased that people are interested in learning how to improve their web sites.
The course is fun to take and loaded with information and resources for continuous
use, long after the course is finished. Best of all, it’s an affordable investment
that may even pack more punch than the money spent on advertising, “ insists Kim.
“But don’t tell SEO’s I said that!”

For additional information:
The Search Engine College:
http://www.searchenginecollege.com

Contact Information:
Kimberly Kopp Krause
Owner, UsabilityEffect.com
Web: www.usabilityeffect.com
Owner, Cre8pc.com
Web: www.cre8pc.com
Founder: Cre8asiteForums.com
Web: www.cre8asiteforums.com

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Web Site = http://www.cre8pc.com

Contact Details = 1520 W. Park Ave.
Perkasie, PA 18944
(215) 453-9687