Brookson Announces Partnership With Liveperson
on: March 23, 2010, 6:45 am
Brookson, a specialist accountancy and support services
provider has chosen Liveperson as a strategic partner to provide live
web chat capabilities for Brookson's website.
The software allows Brookson's new business consultants to interact with
prospective customers as they browse Brookson’s website. Prospective customers
invariably have questions on a wide variety of issues that need to be answered
before making a decision about whether self employed working is for them. Self
employed working may not be the best option; working through Brookson's umbrella
company is a popular
option. Liveperson allows consultants to expand on the guidance provided online so
visitors can make an informed choice about the way of working that suits their
With Liveperson Brookson's consultants are able to engage with prospective
customers as they read the website page by page. Brookson want to make life simpler
and easier for Limited Company and
sole trader professionals therefore they are looking to engage in a way that best
suits the individual. Some individuals prefer to chat online because it may be
impractical to have a conversation at that time or it may be that online chat is
their preferred method of contact.
Head of New Business, Andrew Sloan commented: "In today’s climate, self employed professionals browse the internet to
find accountancy services. By utilising this contact method, discussing the content
as they read through the website, we are able to provide prospective customers with
a clear understanding of why Brookson is so different to the services offered by a
traditional high street accountant."
This latest service improvement is another in a long line of technological
enhancements to the Brookson service in recent months. Brookson's stated strategy
is to "revolutionise the small business accountancy market" and the web plays a
significant part in this strategy both in terms of winning new customers and
servicing the needs of existing customers.
Brookson's service is ideally suited for individuals looking to set up in business,
either as a sole trader or through a
limited company. Business owners often require more support from their accountant
than just the completion of year-end accounts and tax returns. Brookson provide a
variety of online tools, such as financial statements, that keep the business owner
in financial control of their business and working compliantly. Online chat
complements a service that relies on clever use of the web.
LivePerson has quickly become a valuable tool for Brookson's new business
consultants to make that first connection with a prospective customer.
Brookson is a leading tax accountant, IR35 specialist and support
services provider to small business including business start ups. Brookson supports
self employed people in their chosen way of working through its limited company,
sole trader and umbrella company services. As a 150 strong accountancy service,
managing the affairs of over 9000 customers, Brookson is committed to offering the
very best service, support and advice.
Brookson's Online Navigator Money Manager portal underpins Brookson's claim to
offer one of the most innovative contractor accountant services available on the UK
market. Allowing clients to access their business financial information 24/7, the
system has been designed to help customers run their businesses more effectively by
providing up to date financial information at their finger tips.
LivePerson is a provider of online engagement solutions that facilitate real-time
assistance and expert advice. Connecting businesses and experts with consumers
seeking help on the Web, LivePerson's hosted software platform creates more
relevant, compelling and personalized online experiences. Every month, LivePerson's
intelligent platform helps millions of people succeed online. More than 8,000
companies, including EarthLink, Hewlett-Packard, Microsoft, Qwest, and Verizon, rely
on LivePerson to maximize the impact of the online channel. LivePerson is
headquartered in New York City.
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