npower Launches New Wallace & Gromit Ad - Hand Of Dog
on: May 13, 2010, 6:36 am
While many England fans still bear the scars of the fateful
game where Maradona proclaimed that the 'Hand of God' knocked England
out in 1986, Wallace and Gromit exact their revenge in the new npower
The new TV ad supports the Back the Bid 2018 campaign for England to host the
FIFA World Cup(TM). As an official supporter of the bid npower is getting behind
England 2018, as hosting the World Cup would provide a huge boost for British
businesses large and small.
In one of the funniest football ads to be shown on British TV for many years,
Wallace & Gromit, the eternal entrepreneurs, are all set to profit from a tournament
in England with their madcap pie-making business - "WAG's Pies Ltd". As usual,
their best-laid plans are threatened when Wallace's latest invention - a
pie-delivery machine - threatens the game with an errant pie.
Gromit sprints through the stands and onto the pitch making a leap for the runaway
pie. As he flies through the air and catches hold of the pie, his other paw
accidentally makes contact with the football sending it hurtling past the goalie and
into the goal.
The advert ends with Wallace smugly viewing the success of his small business
venture and Gromit enjoying a read of the local rag. The front page carries a photo
of a very familiar dog scoring a goal under the headline "Hand of Dog".
The new advert was created by the agency VCCP and Aardman Animations. The 30 second
format will be shown on national television. There is also a 40 second clip
available exclusively online that features the unforgettable and original 1966
script and voiceover, which declares "They think it's all over...it is now."
Kevin Peake, marketing director at npower, commented: "We believe a successful bid
to stage the FIFA World Cup(TM) in England would be fantastic for the country and
particularly for Britain's businesses. We're already committed to helping our
business customers save money by saving energy; Wallace & Gromit illustrate, in their fun and endearing way, how hosting the FIFA
World Cup(TM) in 2018 could also benefit businesses' revenue."
The advert is part of an exclusive npower series of animations created by Aardman
Lucy Wendover, Marketing Manager at Aardman, said: "We have enjoyed working on the npower adverts so far which focus
on Wallace & Gromit's approach to energy efficiency,
but it's been especially exciting for us to take them into the world of football
and, as usual, see Gromit saving the day."
npower's Back the Bid campaign is part of its role as an 'Official Supporter' of
the England 2018 FIFA World Cup(TM) hosting bid.
npower is one of the UK's largest electricity suppliers and has 6.8 million
customer accounts across the UK.
npower sponsors the Test Match Series in England, Women's Test Series and the
npower has been awarded platinum status in Business in the Community's CR Index and
is one of twenty-nine companies to have achieved the CommunityMark since its launch.
All CommunityMark achievers have been recognised for demonstrating excellence in
their holistic and strategic approach to community investment. http://www.npower.com/
For further information, interviews and images please contact:
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