Debenhams Provides World Cup Solace

Released on: June 16, 2010, 3:12 am
Author: Debenhams
Industry: Retail

Debenhams has organised its own World Cup Crèches in selected stores around the UK so that women can shop in peace and the men can watch their beloved team without being moaned at.

This means that customers at Debenhams can watch the England games on screens in dedicated areas which are being called 'crèches'. The stores that are open during the games will show England vs. Algeria on the 18th of June and England vs. Slovenia on the 23rd of June. This can be up to 8pm in the evening for late night shoppers.

The crèche areas have also been equipped with "goodies" to keep the boys amused and entertained while their wives and girlfriends spend their time shopping. Some of these items will include novelty patriotic underwear and baby supporter kits.

Michelle Dowdall, Debenhams spokesperson commented: "While most men will be hoping for a polished performance on the pitch, many women will be seeking their own polished performance …in the nail bar."

Of course, the World Cup Crèches aren't creating a divide between men and women. Women are just as welcome to watch the football and show their football interest and enthusiasm whilst their friends and partners shop. It is merely a place for anyone who is out shopping, or even just in the area, to be able to watch the football in a peaceful environment with like minded souls about them.

This service is sure to bring fever pitch a plenty through to Debenhams during the summer with World Cup gifts, games and fashion on sale. Other World Cup products are available in Debenhams stores priced from £3.

About Debenhams:
Debenhams is a leading department stores group, and has a strong presence in key product categories including womens fashion, with dresses, occasion dresses, womens shoes, bikinis, jeans, mens clothing, home ware, make-up, health and beauty, accessories, perfume, lingerie, fashion for men and children's wear.

Today Debenhams offers the country's best known design talent including J by Jasper Conran, Star by Julien Macdonald, Rocha. John Rocha, Betty Jackson. Black, Floozie by FrostFrench, Butterfly by Matthew Williamson, Pearce II Fionda, BDL by Ben De Lisi, Reger by Janet Reger, Pip Hackett, Beach by Melissa Odabash, EB by Erikson Beamon, Van Peterson 925 and Grey Rose by Jane Packer.

For more information about Debenhams or this press release, please contact:
Carie Barkhuizen
Debenhams Press Office
33 Wigmore Street
London
W1U 1QX
0207 529 0236
www.debenhams.com

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