British Airways Launches New Holidays Campaign
Released on: July 21, 2010, 4:32 am
Author:
British Airways
Industry: Travel
British Airways has launched a new campaign to celebrate all
the things people love about holidays, ahead of the summer holiday
getaway.
Vibrant posters for the 'Hooray for Holidays' campaign featuring lilos, flip-flop
tan lines and snorkels will be splashed across Gatwick and Heathrow airports from
July 14.
British Airways' brand proposition and insight manager Abigail Comber, said: "We
understand the excitement and anticipation of holidays and this campaign captures
the mood. We want our customers to understand that British Airways is part of the
experience and not just about getting there."
Thousands of flights and hotels are available on ba.com including city breaks with British Airways
allowing customers to discover whole new worlds within fantastic cities worldwide.
Try Lisbon for its alternative music scene, watch ancient customs come alive during
Athen's theatre festival or go zany at Miami’s King Mangoi Strut parade. There are
no hidden costs when booking a holiday with BA.
Customers can find bargains using the airline's dynamic package functionality on
ba.com even for last minute bookings for example for holiday packages to Ibiza. This technology allows
customers to buy flight and hotel or flight and car packages in one easy booking and
provides BA with a strong proposition in the increasingly sophisticated and price
conscious leisure travel market. With an increased choice of product, guaranteed
price savings and greater flexibility in their holiday planning, more customers than
ever before are choosing to book their holiday on ba.com.
Premium offers include Dubai or luxury holidays in the Maldives.
Quality and attention to detail are exactly the 5 star qualities customers can
expect to find from British Airways' luxury holidays. The airline
recently launched its quarterly magazine, The Collection designed to showcase the
most alluring long-haul and short-haul properties in the British Airways Prestige
Collection.
-Ends
About British Airways:
British Airways plc offers a wide range of worldwide destinations - including
holidays, hotels, flights, car hire and experiences. Customers can save time and
money with ba.com when booking ATOL protected holiday packages, ATOL number is 5985.
Passengers are offered added peace of mind to their holiday plans and the security
of travelling with British Airways. British Airways plc constantly seeks to exceed
customers' expectations, both in terms of the value for money and quality of the
service provided.
For further British Airways / British Airways Holidays Ltd
media information please contact:
Katja Cooper
Astral Towers
Betts Way
London Road
Crawley
RH10 9XA
01293 722513
www.ba.com
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