Escapade and Ask.com Combine To Give Jeeves New Look

Released on: July 20, 2010, 3:32 am
Author: Escapade
Industry: Retail

Escapade, the fancy dress retailer, is teaming up with search engine Ask.com to dress up their iconic mascot, Jeeves, in fancy dress.

Starting in July, Ask.com's mascot, Jeeves, will be taking on an altogether more outrageous look as Escapade provides the costumes to kit Jeeves out in fancy dress refinery.

The search engine has launched an application on its homepage that allows users to dress up Jeeves using not only costumes from Escapade but also clothes and accessories from Ben Sherman and Gieves and Hawkes to ensure that Jeeves is the best dressed butler online.

Providing a wide variety of fancy dress costumes and accessories for the Ask team Escapade has used some of their seasonal favourite fancy dress costumes including Christmas and Halloween fancy dress. Users are allowed to mix and match Jeeves' look on the Ask site to create a truly unique outfit.

An added bonus of the Ask application is that once users have dressed up Jeeves they will be allowed to post the completed look onto social networking sites Facebook and Twitter or email the look to their friends and family.

Bhupendra Maisuria, the Chief Executive Officer of Escapade, said: "We are looking forward to working with a search engine as prominent as Ask and with their iconic butler Jeeves. Ask users will now have the opportunity to search with a smile on their faces as they dress up the famous butler in a great selection of fancy dress costumes."

About Escapade:
Escapade has been established for more than 28 years having been founded in 1982. Escapade has thousands of excellent quality fancy dress costumes and accessories including superhero fancy dress, Halloween masks, wigs, make-up, jewellery and novelty products. Over its 28 years in business Escapade has built up an enviable client list - supplying to retail customers, businesses, schools, charities and many TV companies including BBC, CBBC, Walt Disney, MTV, Nickelodeon and Channel 4. Escapade costumes have helped to provide many iconic moments including the "House of Fun" video by Madness which was filmed at Escapade's Camden High Street store. Many Escapade fancy dress costumes were also used in the popular TV series "Trigger Happy TV" starring Dom Joly, including the fat suits and animal costumes.

For more information Escapade or this PR, please contact:
Joseph McCullough
45-46 Chalk Farm Road
Camden
London
NW1 8AJ
+44 (0)207 485 7384
www.escapade.co.uk

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