Kuoni Survey Reveals Why Summer Holidays Lead To Make-Up Or Break-Up
Released on: July 31, 2010, 3:55 am
Author:
Kuoni
Industry: Travel
Kuoni, commissioned survey reveals why 74% of UK households
agree that holidays can change the course of our relationships.
27 million Brits are about to take their summer breaks and for many the next few
months will be a pivotal time in their lives as holidays are one of the most
powerful ways to help couples decide if they are in the right relationship.
According to a new survey by luxury family holidays operator,
Kuoni Travel, being with a loved one 24/7 can help couples get reacquainted, with
some even decide to marry (54%), start a family (46%) or move in together (42%).
However a staggering 59% decide to divorce or separate after their holiday
experience.
Leading relationship councillor, Christine Webber, commented:
"It's certainly true that you don't know someone till you've been on holiday
with them. As a therapist more people come to see me for the first time after their
holiday than at any other time of the year. And it's always about their
relationship.
"The good news is that for couples who are happy together a holiday is a marvellous
opportunity to reconnect. Sharing much more intimacy than at home can really boost
levels of oxytocin, which is the hormone that is responsible for us feeling bonded
and content. Years ago, I surveyed a large group of women about when they felt
sexiest and 96% of them told me that they felt most fruity on holiday. Men take
note.
"Sometimes though, it does the opposite. In my view, it's a good idea to discover
these kinds of differences before buying a house together, marrying or having
children. So a holiday can be seriously life changing - but in a very good way. In
a sense the holiday speeds up the inevitable split. It's a catalyst. If a couple
are going to break up, it's not a bad thing to realise this on holiday when there
are no distractions around them."
According to the survey attitudes between men and women differ with 78% of women
agreeing that holidays make or break relationships compared to 68% of men. Younger
generations were even more adamant about this statement with 81% saying its make or
break time on a holiday.
However for those women in a lack-lustre relationship 25%, believed that a holiday
might help them re-ignite passion as over a third said a break helped them get
re-acquainted with their partner.
ENDS
Notes to editors:
Kuoni commissioned Opinion Matters to carry out the independent survey at the end of
2009 with a nationally representative panel of 2,100 UK adult respondents. To
understand the psychology of what happens on holiday Kuoni asked questions of a
personal nature, such as why and how holidays affect relationships and how holidays
can aid life-changing decisions.
About Kuoni:
Kuoni, the luxury holiday operator, was established in 1906 in Switzerland by Alfred
Kuoni, a visionary adventurer and explorer of his time who opened some of Europe's
first travel agencies. Today it has branch operations in over 40 countries and
offers a wide range of holidays from Nile cruises and New York
holidays through to all inclusive Thailand holidays.
For further press information please contact Kuoni PR:
Fiona Blaszkowski
Public Relations Manager
Kuoni Travel Ltd
Kuoni House
Deepdene Avenue
Dorking
Surrey
RH5 4AZ
01306 744 194
www.kuoni.co.uk
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