LV= Warns Of £264m Repair Bill For Alcohol-Fuelled Home Accidents
Released on: July 27, 2010, 5:06 am
LV= is warning that accidents caused by Brits drinking and
partying at home this summer is predicted to leave UK homeowners with a
total repair bill of £264 million*.
New research by LV= home insurance
suggests that the explosive combination of the football world cup and hot weather
has fuelled a boom in alcohol-related accidents, as Brits increasingly hold parties
at home. Based on last year's breakages, 73,000 TV/computer/games console
accidents, 686,000 stains on carpets, and 955,500 breakages have already happened
Of last year's accidents 56% admitted that alcohol was involved and 31% stated the
guest who did the damage was 'quite drunk' when the accident happened. A further
44% admitted they were 'a bit tipsy' at the time. The most common accident was
broken glass or crockery (29%), followed by spillages causing damage to furniture
(22%) or stained and damaged carpets (20%).
LV= is warning homeowners to ensure they opt for accidental
damage cover as part of their home contents insurance,
so that if any serous mishaps occur they are not left out of pocket paying to put
the damage right.
According to the LV= survey, 19% of Brits expects to entertain more this summer than
last year, with the average household hosting three gatherings over the season. The
hot summer appears to be making Brits more likely to open their doors to friends,
with 49% citing the weather as a major reason to celebrate at home.
The wave of sporting events this summer is also encouraging 12% of Brits to
entertain more, while 5% claim that a TV event like an X-Factor final spurs them to
plan a party. Around one in seven parties (15%) ends in some sort of damage caused
either by the host or an over-enthusiastic guest.
The research findings echo internal home insurance claims data from LV=,
which shows that homes suffer more accidental damage over the summer months than at
any other time of the year.
John O'Roarke, managing director of LV= home insurance, said: "Everyone enjoys
having get-togethers at home and the hot weather is a great excuse for a party. But
our research shows that having friends over can often result in accidents, and we
see thousands of insurance claims each year for problems like red wine spillages on
carpets. We are therefore warning homeowners to ensure they have accidental damage
cover as part of their home buildings and contents insurance, so that they're protected in the event of anyone celebrating too
- ends -
Notes to Editors:
* In 2009 11% of Brits had accidents while entertaining in the home. If 11% of Brits
have accidents this summer while entertaining = 5.3m. 56% admitted drink played a
role in accident = 2.97m with average cost of £89 per head, or a collective total of£264,330,000.
All research unless otherwise specified was conducted by Opinium Research. Opinium
carried out an online survey of 2,015 UK adults aged 18+ from 22 to 25 June 2010.
Results have been weighted to nationally representative criteria.
UK adult population = 49,121,000 (population projections by ONS, 2010).
LV= is a registered trade mark of Liverpool Victoria Friendly Society Limited (LVFS)
and a trading style of the Liverpool Victoria group of companies.
LV= employs over 4,000 people, serves over 3.8m customers and members, and manages
around £9.5bn on their behalf.
Liverpool Victoria Insurance Company Limited, registered in England and Wales number
3232514, is authorised and regulated by the Financial Services Authority, register
number 202965. Registered address is: County Gates, Bournemouth BH1 2NF. Tel: 01202
For further information, please contact:
69 Park Lane
0208 256 6714
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