Displaysense Announces Growing Trend For Plus Size Clothing Displays
Released on: August 10, 2010, 3:02 am
Displaysense has revealed a growing trend among retailers
requesting plus sized clothing displays.
Displaysense, the UK's leading supplier of display cases and leaflet holders has seen a marked increase in requests from customers inquiring into purchasing
display products able to accommodate clothes designed for the larger frame.
These requests range from larger mannequins that represent the fuller figure, to stronger and wider coat hangers that are able to display garments that use more material and weigh more than the
average wire hanger is designed for.
Displaysense has also reported more unusual product requests including larger watch
displays and a wider opening for their glass jars, both designed to appeal to those
with wider wrists who may have been deterred from purchasing the products on offer
for fear of embarrassment. These inquiries highlight the interest from companies
that want to obtain displays that compliment products made for the growing
population of overweight and obese individuals.
Whilst many retailers such as sports shops will want to keep their current designs
and marketing strategies, others seem to be answering the publics call for a more
varied and realistic depiction of the human body. Recent calls for the media to
clearly label ‘touched-up’ and airbrushed photos are another indicator that
consumers are losing patience with the growing disparity between what they see on
the high streets and magazines and what they see in the mirror.
Steve Whittle, marketing director for Displaysense commented: "Staying relevant to
your audience is one the most vital aspects of being a successful retailer. The fact
that the population's weight increase is driving shifts in consumer demands hasn’t
really surprised us. Some of the more unusual requests have raised an eyebrow or
two, but Displaysense is always open for fresh ideas when it comes to displays and
He added: "We’re currently looking into bringing on board a full range of 'plus-
size' display products to compliment our existing range that will allow us to
provide all of our clients with the display units that best suit their products and
The news follows the revelation that high street giant Marks & Spencers has
developed a 'plus size' school uniform to cater for those children unfazed by
Jamie Oliver's well publicised campaign against childhood obesity. Designed for
children as young as four, Marks & Spencers "…wanted to make sure (their)
schoolwear range is accessible for children of all shapes and sizes."
Displaysense was established in September of 1978 as a manufacturer of quality point
of sale displays. Displaysense has a wealth of experience in design and
manufacturing and has been able to develop an ever growing standard range of more
than 5,000 displays for retail, exhibitions, office and home. The range is now
hugely diverse including literature displays, display cabinets, mannequins, office
displays, exhibition stands, catering supplies and even items for the home.
Displaysense works with a large range of clients including, retailers (multiple and
independent), blue chip corporate clients, cafés, bars, restaurants and night clubs,
shop and office fitters, marketing and promotions companies, designers and
architects, product distributors, exhibition contractors and exhibitors, printers,
councils and NHS trusts, charities, schools and universities and even home
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