Released on: August 27, 2010, 1:36 pm
Author:
UK Point Of Sale
Industry: Retail
27 August 2010: Last year’s retail figures suggest that Halloween is fast becoming the UK’s most favourable Autumn event, overtaking Guy Fawkes Night, with more and more Britons adopting the American way and hosting parties to celebrate. Here, UK POS lends its advice on how Halloween preparations can set retailers in good stead for the much-anticipated Halloween rush.
Consumers have become accustomed to dedicated seasonal aisles in stores and, with Halloween parties and half-term shopping contributing to a 10.7% rise in sales at clothing and footwear stores last year, retailers recorded the biggest year-on-year rise since May 2008*. Retail sales from 2009 also confirm that October last year was 3.4% ahead of the October 2008.
To make sure your Halloween promotions aren’t over looked, UK POS has recommended its most popular Halloween products; the ‘Wobbler for Data Strips’ is made of clear PVC and securely fits into shelf edge data strips, and perfect for those Halloween sweets, are the ‘Hang Strip’ or easy to assemble ‘Impulse Bin’. ‘Pavement Signs’ are ideal for promoting outside of shop hours and getting customers off the street and into the store.
Debra Jamieson, Sales and Marketing Director of UK POS, comments:
“Choosing products that emphasise special displays and indicate to shoppers where a
particular product is, are essential. High street retailers and supermarkets
increasingly have to compete with online retailers but have the upper hand in terms
of visual impact and the opportunity to cross-sell, either on the aisles or at the
tills. Halloween is a time where retailers can be more creative with their POS and
choose more playful and creative options to encourage their customers to enjoy the
occasion but they need to start thinking about this well ahead of the Halloween
rush.”
UK POS has been manufacturing point of sale products for over 20 years and is continually adapting to changing market trends when it comes to working with retailers to market their offers. Best selling products include banner stands and snap frames. For more information on UK POS please visit www.ukpos.com or speak to a member of the experienced customer services team on 0161 431 4400.
ENDS
For more information on this story, please contact Amy Gregory at Manifest
Communications
on 01484 469601 or email: amy@manifestcomms.co.uk
* The Telegraph Online
http://www.telegraph.co.uk/finance/economics/6605005/UK-retail-sales-grow-at-fastest-rate-since-start-of-recession.html
Notes to editors:
Established in 1989 and with its head office in Stockport, UK Point of Sale Group Limited (UK POS) is a leading manufacturer of innovative point of sale display systems. Already a preferred partner to some of the biggest names in supermarket, department store and high-street retailing, it offers over 3,000 quality items - ranging from acrylic and PVC leaflet holders and menu holders to pavement signs. The majority of these items are made in the UK at the company’s own manufacturing facility and all are available for next day, nationwide delivery. The company also offers bespoke solutions and continues to invest into the latest plant and machinery to keep its capabilities abreast of the very latest PoS advances.
For further information visit: www.ukpos.com
For more information on this story, please contact Amy Gregory at Manifest Communications on 01484 469601 or email: amy@manifestcomms.co.uk