Academy Of Pediatrics Want Limits Place On Alcohol Ads
on: September 29, 2010, 6:07 am
Author: Mountainside Drug Rehab
YORK- In an effort to help curtail drug abuse and alcohol consumption among
minors, the American Academy of Pediatrics is launching a campaign to change
the way advertisements are allowed to be displayed and distributed.
“It’s clear that advertising is the most effective means of communicating
a message,” begins a spokesperson for Mountainside Drug Rehab and Alcohol
Treatment Center. “And, the American Academy of Pediatrics is fighting
fire with fire, which is exactly what is needed. When advertisers elevate alcohol
or other substances not appropriate for minors to a level of glamour, or they
imply that there is no fun without the use of such substances, it entices minors
to try those products. We know that alcohol abuse is the number one substance
abused and is one of the greatest problems in America which results in addiction
treatment. Studies have shown that the younger a child is when they experiment
with alcohol, the more likely they are to continue that experimentation into
illegal, more lethal and highly addictive drugs. Alcohol is recognized to be
one of the number one gateways to greater substance abuse. Enacting stricter
regulations for advertisers could go a long way in changing the face of alcohol
experimentation and abuse among minors.”
is estimated that advertising may contribute up to 30% in the use of alcohol
and tobacco and is especially effective on minors. A recently published study
showed that mascots commonly used in alcohol ads were nearly 75% as readily
identifiable as Bugs Bunny among fourth graders.
Among the hot points within their campaign, the American Academy of Pediatrics
seeks to limit advertisement for alcohol when the audience is made up of more
than 10% children. In addition, they are also requesting that the White House
Office on Drug Control Policy conduct anti-teen drinking public service campaigns.
They are also urging parents to become more involved in what media their children
are exposed to and limit unsupervised media use.
Since its inception, Mountainside Drug Rehab and Alcohol Treatment Center has
been committed to providing programs of prevention and creating ways that will
help individuals to get and remain sober and commends any efforts of organizations
to do the same.
The compassionate, caring treatment team at Mountainside is comprised of licensed
and certified counselors and social workers as well as an on-staff Nurse Practitioner
and a Registered Nurse, both of whom have specializations and extensive experience
in drug addiction and alcohol treatment. For clients who may have psychiatric
issues and/or a dual diagnosis, Mountainside provides the services of a Psychiatrist
who also has specialization in addictions. As a result of their unique, innovative
approach to addiction treatment over the past 12 years, Mountainside has become
the model for the addiction treatment field.
The program, along with its professional addiction treatment team, has earned
national recognition and resulted in Mountainside being invited to Washington
by the White House to meet with the White House Drug Czar, John P. Waters, for
an in-depth meeting on what makes its program so successful. These accolades
did not go unnoticed within the addiction treatment field and resulted in the
adoption by many throughout the country of a more holistic approach to drug
If you or someone you love is addicted to drugs or alcohol, or if you have any
questions, please contact Mountainside Drug
Rehab and Alcohol Treatment Center for a confidential inquiry at 800-762-5433.
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