Identifying Current Key Affiliate Marketing Issues
on: September 29, 2010, 6:43 am
is to conduct a new affiliates survey designed to identify the key issues in
affiliate marketing in the current climate.
digital marketing agency has commissioned the research in a bid to establish
firm information about the latest developments and emerging challenges that
matter to the sector. Affiliates responding to the survey will be asked for
their opinions on a series of issues ranging from networks and tracking technologies
to the use of creatives and advertising exchanges.
affiliates most successful when they concentrate on just one niche? Is commission
attribution modelling a major threat to the industry? There are many questions
hanging over the affiliates industry and we want to know which issues matter
most to them," said Fiona Robertson, head of Affiliates and Performance
Affiliate partners are extremely important to us. We believe it's important
to know what makes their businesses work, to understand what they think of the
digital industry as a whole, and that identifying affiliate opinions on the
key issues currently facing the industry is an essential step towards creating
greater clarity in the sector."
questions include: are affiliates better digital marketers than many of the
merchants they work with? Are there too many affiliate networks in the UK? Do
networks in the UK have a problem with low quality or fraudulent traffic and
does Google want to become the world's largest affiliate?
new bigmouthmedia affiliate marketing survey,
which closes on October 6th 2010, is open to any affiliate that wishes to participate
and receive a free copy of the final research in return, and one lucky winner
will also get an additional a prize. Responses from networks, agencies and merchants
are not being sought.
Founded in 1997, bigmouthmedia is Europe's largest independent digital marketing
agency. With a team of over 200 staff located across 13 offices in 10 countries
on 3 continents, the company maximises exposure for major brands online through
a variety of fully integrated digital marketing channels: Search
engine optimisation, PPC, Online Media Planning, affiliate
marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.
Bigmouthmedia also provides up to date daily digital
marketing news to ensure clients are fully informed and aware of all industry
further media information please contact
(44) 131 555 4848
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