Burton Introduce Any Fit Any Wash Jeans
Released on: September 28, 2010, 12:27 pm
Burton has introduced a new way of buying jeans on its website
by allowing customers to personalise the fit and wash of their new pair
The new service will be launched on October 1st 2010 and will be available through
Burton’s website. Customers will have a choice of eight washes and five fits that
can be put together to create the perfect pair of jeans for them.
The washes that will be available to choose from include light blue wash, dirty mid
blue wash, true blue wash, deep blue wash, dirty dark blue wash, slate grey wash,
black wash and the fits range from skinny to straight cut. Customers can also save
money if they choose to buy two pairs of Any Fit, Any Wash jeans at the same time.
Burton's inspiration behind Any Fit, Any Wash is the possibility for customers to
create their own style with ease. The new service gives the customer complete
control in choosing their own style of jeans, allowing them to create jeans from 40
possible combinations. Burton hopes that the flexibility to be able to select the
fit and wash of the jeans will give the customer a wide choice and a better shopping
Burton recognises that going shopping for anything on the high street can be a
stressful experience, no matter what the customer is looking for. Whatever type of
jeans a customer may want to buy, this new service allows the customers to avoid the
going to the high street themselves, which could save them time and effort.
Burton was originally founded in 1903 under the name The Cross-Tailoring Company. It
quickly became popular and expanded into hundreds of outlets and factories across
the United Kingdom. Today, it is a staple on most high streets and a popular
retailer for mens fashion including gifts for men, casual clothing, men's shirts,
mens suits, mens hoodies and trousers.
Customers can also shop online from the Burton.co.uk website which offers free
returns in-store or by post and fast delivery to their home. The site features a
useful size guide to ensure customers can get the correct fit for all items. They
can also sign up for the Burton newsletter, which offers all the latest style
updates, exclusive discounts and competitions.
Arcadia Group Ltd
70 Berners Street
0207 927 1823
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