Debenhams Breaks Ranks And Launches New Season With Designer Discounts
Released on: September 08, 2010, 4:20 am
Department store retailer Debenhams turned the convention of
the sale on its head by reducing prices at the start of the
Autumn/Winter season, rather than the end of it.
The innovative move sees tens of thousands of new season lines reduced by up to 25
per cent, across new to store stock including womenswear, accessories, menswear, childrenswear, home,
cosmetics, lingerie, sports and leisure and gifting.
The move will no doubt be popular with consumers, with many remaining cautious due
to the continuing, challenging economic climate following spending cuts and the
'will we, wont we' double-dip recession debate.
So extensive are the 'introductory offers' that even top designers - Betty
Jackson, Julien Macdonald, Jasper Conran, John Rocha, Matthew Williamson and Henry
Holland - will see their exclusive to Debenhams, diffusion collection prices fall
just before their mainline offerings grace the catwalks at London Fashion Week.
"Retailers discount at a time that suits them to help sell tired end of season
stock," said Michael Sharp, Debenhams deputy chief executive.
"This move turns that idea totally on its head. It offers customers discounts
across the store on the very latest products, meaning they can pick up this season’s
must-haves at sale prices," added Michael Sharp.
"I have said it before and I will say it again. We are more determined than ever to
deliver designer clothes at prices everyone can afford. Nowhere else on the high
street can you see so many fantastic offers all under one roof."
Joining these exclusive to Debenhams designers will be famous high street names that
have an offer in the retailer’s stores including; Oasis, Dorothy Perkins, Coast,
Warehouse, Eastex, Planet, Wallis, Levis, Lee, Dune, Dyson and Denby plus many more
which will also be available at knock down prices.
Customers can also shop for the sale items from
their home, as they can get all the deals from Debenhams.com and get their shopping
delivered to their house.
In addition, by using Debenhams' 'collect from store' service, customers can get
their new season deals delivered directly to their nearest store.
And for the first time, the introductory offers will be available in eight countries
overseas including France, Germany, Spain, Sweden, United States, Australia and New
Zealand via Debenhams.com.
Stores will be open longer over the four day new season launch extravaganza with
doors open from 9.00am to 10.00pm.
Debenhams is a leading department stores group, and has a strong presence in key
product categories including children's wear, designer clothes, women’s shoes, bikinis, jeans, men's
clothing, men's shoes, home
ware, make-up, health and beauty, accessories, perfume and lingerie.
Head of PR
33 Wigmore Street
0207 529 0483
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