Aims To Arm Small Businesses Against Government Cutbacks
on: September 29, 2010, 7:04 am
has announced that it is supplying a new range of affordable clothes streamers
to assist independent fashion retailers in the wake of the latest round of government
cutback for small and medium enterprises (SME).
the government starts to squeeze spending across the nation's services and industries,
the initial optimism of a rosy post-recession economy has started to once again
take on a dreary, grey outlook of austere, frugal consumer spending that could
threaten the existence of smaller businesses.
has taken steps to help these independent stores by offering a range of cost
effective products that help promote retailers merchandise without breaking
the bank. The flagship product range of this new drive is a selection of garment
steamers from Fridja.
in at under £100, these brightly coloured, user friendly clothes
steamers are proving a big success with those looking for all of the benefits
of a high capacity steamer without having to remortgage their house or sell
a kidney on the black market. Already securing interest across the fashion industry,
the Fidja steamers represent the opening salvo of a counter attack mentality
that Displaysense are mounting on the severe spending cuts imposed on the country.
to source high quality, low cost products is a top priority for the UK based
display company who believe that businesses should be able to look their best
no matter how tight the margins. Designed to be a much quicker and cleaner alternative
to traditional ironing practices, these low cost, high performing steamers from
Fridja are already being championed by major brands such as Pepe and Sienna
Millers Twenty8Twelve thanks to their eye catching colours and user friendly
design that allows clothes to be steamed whilst still on their coat
director for Displaysense, Steve Whittle commented: "Independent retailers
are often the first to feel the pinch of government spending cuts and this can
hinder their ability to keep up their standards. We’re taking a stand
for these smaller businesses and will continue to offer them products at a low
cost without compromising on quality. The Fridja garment steamers are already
flying off the shelves as people realise that they can keep up their appearances
without forking out hundreds of pounds.
already have our eyes on several other product ranges that we can offer to our
customers to help them during the austere years as the feedback we’re
getting from these garment steamers is encouraging to say the least."
officially released worldwide to coincide with London fashion week, the Fridja
clothes steamers should be getting people hot under the collar in shops and
homes, for all the right reasons, very shortly.
Displaysense was established in September of 1978 as a manufacturer of quality
point of sale displays. Displaysense has a wealth of experience in design and
manufacturing and has been able to develop an ever growing standard range of
more than 5,000 displays for retail, exhibitions, office and home. The range
is now hugely diverse including literature displays, display cabinets, mannequins,
office displays, exhibition stands, crowd
control barriers, vintage
busts, catering supplies and even items for the home.
works with a large range of clients including, retailers (multiple and independent),
blue chip corporate clients, cafés, bars, restaurants and night clubs,
shop and office fitters, marketing and promotions companies, designers and architects,
product distributors, exhibition contractors and exhibitors, printers, councils
and NHS trusts, charities, schools and universities and even home consumers.
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