Released on: September 22, 2010, 6:35 am
LV= has announced the launch of "LV= Heartsville", a new
viral game that offers a number of prizes to be won.
Aligned with the theme of the current LV= TV advert, the
premise of the new game is to fly a hot air balloon over the fictional town of "Heartsville" and avoid any obstacles that could ground the balloon. While the
game boasts easy and user friendly game play, it becomes more challenging as the
player progresses through the game.
Players can share the game with their friends via Facebook and create leagues to
make it even more fun. A free prize draw is also available to users with prizes
including two tickets for a Virgin hot air balloon ride, a Fortnum & Mason hamper or
a £50 shopping voucher.
"LV= Heartsville" has been created in order to
assist the company in capturing customer data, increase LV='s brand awareness and
drive traffic to the company website, with LV='s key products such as car insurance and life
insurance getting a mention in the game.
Alan Lay, web content manager at LV= said: "We think it's a great game, lots of
fun to play, with some great prizes up for grabs and you can indulge in some
friendly competition by setting up leagues with friends and family. "Heartsville"
brings a little extra cheer to our audience, creating a buzz and engaging them with
the brand, then driving them to our website to show them how we look after what they
love in life."
LV= and LV= Liverpool Victoria are trademarks of Liverpool Victoria Friendly Society
Limited (LVFS) and LV= and LV= Liverpool Victoria are trading styles of the LVFS
group of companies.
LV= employs more than 3,800 people, serves around 3.6 million members and customers,
and manages around £7 billion on their behalf. It is also the UK's largest friendly
society (Association of Friendly Societies Yearbook 2008/2009, total net assets) and
a leading mutual financial services provider, offering car insurance, travel
insurance and home insurance.
LVFS is authorised and regulated by the Financial Services Authority and entered on
the Financial Services Authority Register No. 110035. LVFS is a member of the ABI,
AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.
Liverpool Victoria Insurance Company Limited, registered in England and Wales number
3232514, is authorised and regulated by the Financial Services Authority, register
number 202965. Registered address is County Gates, Bournemouth BH1 2NF. Tel: 01202
BH1 2NF www.lv.com