SEO experts QueryClick Welcome the Decision to Create Real-Time Analytics Functionality for Social Media Giant Twitter
Released on: September 28, 2010, 11:28 am
Industry: Internet & Online
Following Twitter's announcement that it will be launching a
free analytics service as of the end of 2010, users will soon be able
track and monitor their online activities and the success of their
With social media platforms becoming increasingly prominent in website promotion and
customer engagement, the ability to track the success of Twitter-based activities
has long been on the wish lists of everyday users and businesses alike.
UK SEO experts, QueryClick believe the arrival of a
Twitter analytics dashboard is a further sign that SEO is increasingly affected by
Discussing the matter, a QueryClick spokesperson said:
“Social media is one of the fastest growing sectors in web but for the past couple
of year's there's been little evidence to support the likes of Twitter and
Facebook holding much sway over SEO in terms of boosting back links and driving
traffic in the long term rather than temporarily.
“Recent findings suggest that this could be about to change however so it's
increasingly important for businesses to get ready for the social media surge and
track the successes and failures of their output in a similar fashion to Google
The decision to roll out a Twitter analytics package is also speculated to be among
a number of measures that are already taking shape on the site.
A complete redesign of the site, for example, now features a split screen for
multimedia content on one side and recognisable Twitter chatter on the other.
Clearly part of CEO Evan William's desire to create “A better Twitter”, the
redesign and new analytics dashboard is set to make microblogging a force to be
reckoned with on top of the 90 million tweets that are currently posted daily.
SEO web designers QueryClick have been
quick to warn businesses to make the most of Twitter's analytics dashboard while it
“Should Twitter's analytics dashboard take off, the chances are there will be a
specific model rolled out for businesses and marketeers which will contain more
advanced features and will most likely not be free.
“In this instance, businesses have every opportunity to shop around and find a
package that's a best fit. Klout, Omniture and Twitalyzer are all in the process of
developing analytics style tools so it pays to check out what is else on the
QueryClick is an Edinburgh based SEO firm. QueryClick is quickly becoming a leading
figure in UK SEO and SEO web design given the company's bespoke and ethical
approach to business.
QueryClick Ltd (SC342868)
50 Albany Street
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