Superbreak Announces Appointment Of New Marketing E-Commerce & Commercial Director
Released on: September 24, 2010, 12:24 pm
Superbreak, the York based tour operator, has announced the
appointment of Darren Neylon as Marketing, E-Commerce & Commercial
Director. The position is a new one and oversees the key direct
marketing and e-commerce teams with the clear objectives of growing the
company's direct revenues through an enhanced experience for
The position is the first senior commercial appointment by Eamonn Ferrin who joined
the company as Managing Director in January 2010. He commented: "Since becoming
Managing Director I have been giving a lot of thought to the question of how we can
become an even better company and how we create a faster moving, more innovative and
above all, a more customer-focused company. Darren's appointment is key to meeting
Darren has worked for over 10 years in a number of senior e-commerce and commercial
roles in the mobile and retail sectors. Recent roles include Managing Director of
Valuecomparison.com and Mobileshop.com, Director of E-Commerce for Miller Brothers
Retail and E-Commerce Programme Director for Littlewoods Shop Direct Group. Prior to
these roles, he spent his early career in Finance & Merchant banking.
Commenting on his new role at Superbreak, Darren said: "I am excited by the challenge at Superbreak and of course the move into the travel
sector. We want to deliver a seamless, multi-channel proposition directly to the
customer which focuses on value, convenience and service. Making the website more
usable and engaging for customers is one of my key goals. We aim to make sure that
customers are excited to come back to us time and time again because they find the
content and range of products both relevant and enticing."
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market
leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday
Break plc. Based in York, England, Superbreak specialises in booking cheap weekend
breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller.
Superbreak holds allocations of rooms at all hotels and can make bookings up to and
on the day of departure.
With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu Dhabi,
from London to Las Vegas and with great availability and rates for theatre breaks, mystery hotels, events at the
O2 Arena, various popular attractions and national and international rail partners,
Superbreak can offer an outstanding depth and breadth of UK and Overseas short break
products. For more information of October half term breaks and Christmas breaks visit the website.
For further information on Superbreak or on this PR, please
Online Marketing Manager
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