SEO Experts QueryClick Welcome News That Britain Leads the Way In Online Shopping
Released on: November 03, 2010, 6:26 am
Industry: Internet & Online
In a report carried out by the US consultancy group Boston
Consulting, it has been revealed that the UK is a global leader in the
field of e-commerce, with the highest online spend per capita in the
world. The internet has contributed approximately £100bn – 7.2% of GDP– to the British economy in 2009, and represents the second largest
online advertising spend after the USA.
According to search engine optimisation experts QueryClick, the dominance of the UK in the e-commerce sector has
been borne out of a growing tendency of the British public to utilise online
shopping services due to a marked desire to receive value for money.
“Many people in the UK feel they are able to get a better deal online, and often
this is the case. The atmosphere of economy in Britain drives many to seek out
better value for money via online shopping. The rise in dominance of the world of
e-commerce has resulted in a greater level of competition which, for us, equates to
a greater opportunity to offer our services in a region in which we are market
The internet as an independent sector would be classed as the fifth largest industry
in Britain, just behind the financial services, which accounted for 9% of GDP in
2009. The BCG study, aptly entitled The Connected Kingdom, discovered that internet
companies in the UK employ over 250,000 staff, with many of these positions made
available by various SMEs.
Co-author of the report and partner at BCG, Paul Zwillenberg, provided an insight
into the report's findings:
"Everyone thinks the global Silicon-Valley-based companies are driving growth, but
this report makes clear that in the UK it is coming from the 'mom and pop'
businesses. They now have global footprints, they are selling to the 'long tail'
and they are making their businesses more efficient."
The driving force behind the lead status of the UK for e-commerce stems from the
notable amounts of money spent by Brits online. Research by eMarketer tells us that
some 28.5 million Britons make online purchases, whilst around 40% partake in online
shopping at least once a month, spending on average £71 monthly.
All this has come despite the relatively slow broadband speeds experienced within
the UK, as well as the recent recession, in which, as SEO company QueryClick points out, online
advertising spend continued to grow YOY despite the overall contraction in
In financial terms, e-commerce is a real asset to the British economy. With 21% of
all UK internet users selling their services or products online, it is perhaps
unsurprising that the UK is a net exporter of e-commerce goods, where each £1 spent
on importation is more than compensated for by the £2.50 redeemed via exportation.
In 2009, Britain exported £9.5bn in e-commerce goods, whilst only importing goods to
the value of £3.4bn
Whilst the recent findings demonstrate the significance of the internet for the
economy, figures are set to grow over the next 5 years. The BCG report predicts
that the percentage of GDP accounted for by the internet could reach 10-13% by 2015.
Over the past year, online shopping has increased by 25%, with the proportion of
Britons shopping online rising from just over 50% in 2008 to 62% the following year.
QueryClick is an Edinburgh based SEO firm. QueryClick is quickly becoming a leading
figure in UK SEO and SEO web design given the company's bespoke and ethical
approach to business.
QueryClick Ltd (SC342868)
50 Albany Street
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