“Americans
are Outsourcing Their Own Jobs,” Says Partners & Levit
Released on
= December 2, 2004, 11:06 am
Press Release
Author = Partners & Levit Inc.
Industry = Advertising
Press Release
Summary = Consumers should be thrilled about reduced prices brough
about by overseas outsourcing, but reality is, while they delight
in low prices they abhor the practice of outsourcing overseas.
Press Release
Body = (NEW YORK – December 2, 2004) — Americans’
demand for high quality low cost goods and services has been met
by an increasingly global economy. Foreign labor and intellect have
reduced the cost of production for many American marketers, enabling
them to deliver products at lower prices. Consumers should be thrilled,
but reality is, while they delight in low prices they abhor the
practice of outsourcing overseas. That’s because overseas
outsourcing results in the loss of American jobs, often the very
jobs held by the middle and low income buyers most motivated to
purchase at discounts.
“The result
is a dilemma that marketers face — reduce demand by producing
domestically at higher costs or face the controversy of outsourcing
to keep the price of their products and services low,” according
to Partners & Levit Advertising’s managing partner, Mark
Levit.
Whether or not
to outsource is a critical consideration for marketers, as corporations
engaging in outsourcing continue to receive negative coverage in
the news media. Even still, buyers’ sentiments regarding the
practice of outsourcing goes out the window when the opportunity
to purchase lower priced foreign-produced products is presented.
“The desire
to buy at a lower cost is powerful. Marketers need to give their
customers a reason to pay more, namely they’re facilitating
the growth of the American job market — and, perhaps, saving
their own jobs — by buying American,” said Levit.
Creating a demand
for domestically produced goods and services may not be enough to
keep jobs at home, though. Current tax legislation provides little
incentive for companies to produce domestically.
“Where
production takes place is as much a marketing decision as a management
decision. The bad press surrounding outsourcing can be more detrimental
than the added expenditure of producing domestically. No firm wants
to be accused of being unpatriotic,” Levit said.
It’s comforting
to know that one’s purchase contributes to something greater
than the cost and overhead of a product. That’s a great incentive
to “Buy American.”
Partners &
Levit Inc. is an aggressive New York advertising agency that leverages
branding, advertising, sales promotion, direct response, seminar/event
selling, the Internet, and other channels to guide prospects along
a continuum until they become loyal customers. The agency’s
heritage dates from 1981. For more information about Partners &
Levit, visit www.partnerslevit.com or call 212-696-1200.
Web Site = http://www.partnerslevit.com
Contact Details
= 47 West Street
New York, NY 1000
212-696-1200
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