Is your Press Release Optimized? Inceptor Adds New Press
Release Optimization Services
Released on = December 19, 2004, 2:11 pm
Press Release Author = Inceptor.com
Industry = Internet & Online
Press Release Summary = Inceptor, a leading provider of online customer acquisition
technology and services, has partnered with SEO-PR, a pioneer in optimizing press
releases for Google News and Yahoo News, and PR Web, a leading provider of press
release distribution services
Press Release Body = Maynard, MA (PRWEB) December 13, 2004 -- Inceptor, Inc. today
announced that it has added news search engine optimization to its broad range of
search engine marketing services. Inceptor, a leading provider of online customer
acquisition technology and services, has partnered with SEO-PR, a pioneer in
optimizing press releases for Google News and Yahoo News, and PR Web, a leading
provider of press release distribution services. By combining the experience and
skills of its partners, Inceptor will be able to offer it clients help optimizing,
distributing and tracking their press releases.
Vic Odryna, President and CEO of Inceptor, said, “We provide our clients with a
broad suite of search engine marketing services, including site-side optimization,
paid placement campaign management and feed services for paid inclusion and shopping
engines. Optimizing press releases for news search engines is a very natural
extension to our offerings.”
Mike Sack, EVP and Chief Technology Officer of Inceptor, added, “News search engine
optimization is a new element of the marketing mix that combines SEO skills and PR
experience to address the large and growing audience of people who use Google News,
Yahoo News, and other news search engines. This audience includes tens of thousands
of journalists as well as tens of millions of consumers and business buyers,
enabling Inceptor to help its clients generate publicity as well as web traffic and
sales leads.”
Inceptor and its partners will be well represented at the Search Engine Strategies
2004 Conference & Expo, December 13-16, in Chicago. Both Inceptor and PR Web will be
exhibiting from 10:00 a.m. to 6:30 p.m. on Tuesday, December 14, and from 10:00 a.m.
to 4:00 p.m. on Wednesday, December 15. On Wednesday, December 15, Mike Sack will be
speaking about “Converting Visitors Into Buyers” from 9:00-10:30 a.m., and James
Colborn, an Account Director for Inceptor, will be speaking about “Forecasting Paid
Search Traffic” from 3:45-5:15 p.m. Greg Jarboe, the President and co-founder of
SEO-PR, will be speaking about “Public Relations via Search Engines” on Tuesday,
December 14, from 9:45-11:00 a.m., and about “Web Feeds, Blogs, and Search” on
Thursday, December 16, from 9:00-10:15 a.m.
About PR Web
Based in Ferndale, WA, PR Web has offered free online press release distribution
services <http://www.prweb.com> since August 1997. Since then, PR Web has become the
largest newswire catering to small and medium sized companies as well as one of the
largest online press release newswires.
About SEO-PR
With offices in Boston and San Francisco, SEO-PR has been optimizing news releases
for news search engines since March 2003. Since then, SEO-PR has provided advanced
news search engine optimization services <http://www.seo-pr.com> to a growing list
of clients and partners.
About Inceptor
Headquartered in Maynard, MA since 1999, Inceptor, Inc. is a leading search engine
marketing services <http://www.inceptor.com> and technology provider that helps
clients plan, execute and manage all aspects of search marketing, including search
engine optimization (SEO), press release optimization, feed programs for paid
inclusion and shopping engines, as well as keyword buying or pay per click (PPC)
campaigns. The company has developed sophisticated technology to simplify and
automate the complex PPC bidding process at search engines such as Google AdwordsTM,
YahooTM/OvertureTM, FindWhatTM and others. The patent-pending bid management
technology uses a site's performance data to identify the optimal way to adjust bids
on an hourly basis to obtain desired results, which can include achieving a the
highest possible ROI; lowering the average cost per click; or effectively managing
an available budget. The technology either recommends or automatically implements
needed changes
across an entire portfolio of keywords to obtain the customer's desired results. A
partial list of Inceptor’s customers include: Home Shopping Network; Verizon
Messaging; Thomas Register; CVS.com; Northern Trust; Christianbook.com; and The
Vermont Country Store. For more information please visit us at www.inceptor.com<http://www.inceptor.com>.
Contact Inceptor Today to have your keywords reviewed for press release optimization.
Brian Hawkins
Sales
Inceptor.com
Call ME to review your site for PR optimization
978-298-1516
Web Site = http://www.inceptor.com
Contact Details = Brian Hawkins
Sales Representative
Inceptor Inc.
4 Clock Tower Place
Suite 300
Maynard MA 01754
Phone: 978.298.1516
Fax : 978.298.1535
www.inceptor.com/collateral
brian.hawkins@Inceptor.com
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