Oyster
development of the Map of Medicine™ helps secure significant
NHS contract
Released on
= December 13, 2004, 3:33 am
Press Release
Author = Immediate Future Limited
Industry = Internet
& Online
Press Release
Summary = 13 million people to benefit from improved clinical practice
Press Release
Body = Oyster Partners’ development of the Map of Medicine
™ has enabled the owner, Medic-to-Medic to secure its first
NHS local service provider, Fujitsu Services. The contract is signed
under the National Programme for IT, the NHS’s ten-year upgrade
of IT systems in England. Oyster Partners developed the supporting
infrastructure for the secure web-accessed knowledge support tool.
The Map of Medicine (The Map) will be available to clinical staff
within the NHS in an
area stretching from Cornwall to Kent.
Up to 13 million
people across the south of England could benefit from the Map of
Medicine™. ‘The Map’ is an innovative web-based
clinical knowledge system that makes the vast resources of medical
information locked within the NHS instantly usable by all clinical
staff.
According to
Dr Mike Stein, Medical Director at University College London subsidiary
Medic-to-Medic: “We have a long-standing and close relationship
with Oyster Partners. An extremely innovative and creative company,
they have taken a highly complex technical area and helped us to
develop the platform underpinning the Map of Medicine to the scale
required by the NHS and its supporting services.”
The Map is designed
to support interaction across disciplines: improving the use of
clinical resources. The clinical knowledge is organised into more
than 300 patient ‘journeys’ that ‘map’ clinical
process throughout the healthcare system, starting
from initial patient presentation in the GP surgery or the accident
and emergency unit. Whilst reflecting the NHS brand identity, Oyster
designed a consistent interface for The Map. Oyster also helped
to redesign the Map to be delivered
dynamically from a content management system: enabling The Map to
be up-dated by a widely distributed team of editors.
“Our focus
on the user experience has been the starting point,” says
Nat Billington, Client Partner at Oyster Partners. “With so
much information to make available to a wide array of non-technical
clinicians, it was vital that we enabled users to access
the information in the Map with minimal training. Clinical governance
was a key selection criterion when the NHS selected the Map and
allowing controlled changes from across the NHS is essential. The
Map can be customised to local clinical needs
in the NHS or any healthcare organisation and it can be integrated
into every aspect of modern healthcare.”
A GP Pilot study
conducted by the Royal Free in 13 general practises, demonstrates
that doctors use the Map to support their decision-making, often
after morning surgery. Two thirds of them now use the Map on a regular
basis and work in A&E shows that the Map is improving admissions
to hospital.
The Map will
also link to other knowledge services, the first of which is the
National Library for Health, the NHS’s central clinical information
resource. This delivers immediate access to relevant research, obviating
the need for a lengthy internet search.
…ends/
Editor’s
notes
The Map of Medicine
The brainchild of consultant physician Dr Owen Epstein and involving
more than 300 doctors and nurses over four years, the Map is the
result of a partnership between Medic-to-Medic, the Royal Free and
University College Medical School, the Royal Free
Hampstead NHS Trust and the NHS National Library for Health.
Content covers
all major diagnostic areas including accident and emergency, internal
medicine, surgery, paediatrics, obstetrics, gynaecology, oncology
and palliative care.
About Oyster
Partners
Founded in 1992,
Oyster Partners specialises in the development of interactive channels
and customer communications programmes at all digital touch-points.
The
team design and develop innovative interactive experiences that
meet business objectives and provide strategic marketing communications
planning and creative delivery to drive customer value and insight.
Oyster Partners
work direct with their clients to maximise ROI via interactive channels;
and with their client’s above and below the line agencies
to integrate communications planning for maximum business benefit.
A current list
of Oyster Partners’ clients is available online.
www.oyster.com
Contact:
Katy Howell
immediate future Ltd.
0845 408 2031
pressoffice@immediatefuture.co.uk
Web Site = http://www.immediatefuture.co.uk
Contact Details
= Katy Howell
immediate future Limited
pressoffice@immediatefuture.co.uk
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