What is search engine marketing today ?

Released on = December 10, 2004, 10:15 am

Press Release Author = Gregory Moal / Stepmiles, Inc

Industry = Internet & Online

Press Release Summary = Despite the common belief, search engine marketing refers to both advertising and optimization methods. To most marketers, the internet advertising is to have control over your position, keywords, listing copy and visitors landing pages while the optimization requires designing a web site that can be easily crawled, indexed and well ranked by Yahoo, MSN, Google and the others. Here is a summary of the different types of SEM services.

Press Release Body = What is Search engine marketing now?
Despite the common belief, search engine marketing refers to both advertising and optimization methods. To most marketers, the internet advertising is to have control over your position, keywords, listing copy and visitors landing pages while the optimization requires designing a web site that can be easily crawled, indexed and well ranked by Yahoo, MSN, Google and the others.
Here is a summary of the different types of SEM services.

First and most popular is the Search engine advertising. This type of advertising
includes the Pay-per-Click and contextual advertising. By paying your guaranteed a
placement on the result pages of the search site and within its distribution
network. The major players on this market are Google Adwords and Overture in North
America and Espotting in Europe.

The key factors of search engine advertising for a successful campaign are: an
in-depht Keyword research to reach the target market and the bid price, it is not
always worth bidding more than the competition. As usual creating an ad copy that is
appealing for your prospects will be a plus.


The second type of advertising is the famous paid submission to directories. This
marketing program implies that the website owners pay for a human based review of
their sites. Remember that the inclusion is not always guaranteed, you could pay
your submission to Yahoo! directory but if the editor in charge of your industry
believes that your site does not carry much value for the internet user it won't be
included, no refund. To have your website included in the major internet directories
at least be sure to select the apropriate category, too many submissions are
rejected because the submitter believes that paying for the service, the directory
editors will find out where to include the site: no way.

The search engine optimization is the fast growing market. The organic also called
natural results is about designing a search engine-friendly website to maximize the
odds to appear on the top result pages for the chosen keywords - key phrases. It is
a science of key-words placement, content enhancement, site structure and link
popularity campaign to reach a top ranking. The search engine optimization has been
often forgotten by business developers but is the major asset of a search engine
marketing campaign. A successful SEO campaign will always include the website code
compliance, a strategic keyword placement on your pages and the creation of incoming
links to your site.

The price engines, also called aggregators make it easier for the online shoppers to
find information about products, associated prices, shipping rates and availability.
Famous on the US market are: Bizrate, PriceGrabber, Dealtime, Yahoo! Shopping and
Froogle (Google), they offer a broad range of pricing and features.

Developing a website, product or brand, especially when your business use to be
strictly off-line, may involve some risks and for sure some investment. For your
search engine marketing campaign, as a business owner or a marketing specialist you
should consider implementing the best practices on the market and make sure that all
your efforts are going towards success.
http://www.stepmiles.com

Web Site = http://www.stepmiles.com

Contact Details = Stepmiles, inc
4349 sheridan avenue, suite 7
miami beach, FL 33140