SEO Experts QueryClick Welcome The Rise In Professional Usage of Social Media
Released on: January 14, 2011, 05:10 am
Internet & Online
The consistent growth of social media interaction throughout
society has been a central topic of technological discourse over the
past few years. The more recent uptake of the platform as a base from
which to broaden business, as well as social connectivity, has become
the latest development in the evolution of the social media phenomenon.
A study published by Trendstream on Tuesday demonstrates the progressive adoption of
social media by businesses as a key tool in their inventory, equipping them more
effectively and further enabling them to better communicate their message. The
research, as part of the wider Global Web Index project, purports to illustrate the
evolutionary shift in social networking over the past 18 months.
It is now believed that approximately 60% of Fortune 500 companies have created a
Twitter account; almost double of the figure for the previous year. At the consumer
end, research by ExactTarget stated that 40% of a survey had expressed their
approval of a company or brand via Facebook in order to receive promotions and
A QueryClick.com spokesperson commented on the
positive findings of the report:
“From the research carried out it is clear that the growing trend for B2C
interaction via sites such as Facebook and Twitter has been bolstered at both ends
by the behavioural modifications which have taken place.”
According to the findings of Trendstream, the advertising and marketing industry are
leading the way in their involvement in real-time social media activity. Behind them – and by some distance - comes IT, retail, healthcare and the financial services,
all of whom have embraced the business potential offered by social media activity.
Whilst the participation of the study respondents in real-time social networking and
microblogging increased by some 20% over the time-scale, contribution and engagement
with blogging and other static online dialogues decreased significantly. Blog
writing has fallen by 4%, while forum contribution has undergone an 11% decrease.
The move away from the creation platforms (blogs and forums) to real-time networks
mirrors the move into the world of immediate updates and constant communication by
professional individuals and firms. One insightful statistic provided by the
Trendstream report sheds further light on the connection between these factors: that
the increase in links to company news stories was bettered only by the rise in the
upload and browsing of personal photos.
Another positive commendation of the power of social media for brand promotion and
business success is the revelation that consumer trust levels of a social network
presence of a company rose by almost 50% during the period July 2009 – September
2010. This is even more impressive when compared with the relatively measly rise of
2.5% in trust levels associated with televised content.
A spokesperson for SEO company QueryClick.com
“These are truly encouraging findings for all businesses who have immersed
themselves in a social media campaign already, and will provide that extra level of
reassurance for those CEOs who have until now felt reluctant about the potential
worth of such a venture”
QueryClick is an Edinburgh based SEO firm. QueryClick is quickly becoming a leading
figure in UK SEO and SEO web design given the company's bespoke and ethical
approach to business.
QueryClick Ltd (SC342868)
50 Albany Street
tel: 0131 556 7078
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