Released on: March 08, 2011, 6:25 am
Author:
The JRW Group
Industry: Sports
GreenFree member clubs acknowledge the sales opportunity and marketing support offered by the UK’s premier 2-for-1 golf scheme
GreenFree, the home of 2-for-1 golf, has been lauded by leading golf clubs for the additional income that it helps generate for clubs across the UK and Ireland. With many golf clubs looking at ways to generate additional income in a difficult economic environment, and some experiencing declining membership numbers, GreenFree has been recognised for bringing in additional revenue through attracting visiting golfers with the offer of half price green fees at selected times.
A recent survey of over 16,000 golfers showed that GreenFree voucher users bring in an additional £36 per person on average in the golf shop and clubhouse, over and above the green fee. With the average green fee at nearly £29, that works out at around £65 per person, or £130 per 2-ball.
“Our association with GreenFree has enabled us to develop an important additional green fee revenue stream,” noted Iain Burns, Director of Golf, Marriot Forest of Arden Hotel & Country Club.
“Being listed as a GreenFree venue and benefiting from the marketing activity has definitely increased Mottram Hall’s visibility on a national basis,” commented Tim Hudspith, Director of Golf, De Vere Mottram Hall. “There is no doubt that this has given us a competitive advantage locally when it comes to attracting visitors from a wider catchment area.”
Brian Connor, Head Professional Manchester Golf Club also added, “The beauty of the GreenFree scheme is that we have generated traffic on the days and times when the bulk of the membership doesn’t tend to play. The scheme allows us to set the rules so we are maximising our inventory without upsetting our members - a great win-win situation.”
Around 950 courses are available to GreenFree voucher holders, all of whom receive free marketing exposure via GreenFree’s website, directory and extensive email database. Much of the scheme’s success is based on member golf clubs being able to set their own restrictions, making it possible for traditional clubs to maintain their exclusivity. Certain times of the day or days of the week can be highlighted for GreenFree users, ensuring little disruption to the members’ experience and therefore a win/win for golfers and clubs alike.
A resounding success amongst golfers and golf clubs, GreenFree looks set to go from strength to strength in the coming season.
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GreenFree:
Launched in 2001, GreenFree is the home of 2-for-1 golf in the UK with over 950 member
courses throughout the UK and Ireland. Offering half price green fees for visiting
golfers playing in pairs, GreenFree vouchers can be purchased at a host of high
street retailers, such as Argos, WH Smith, Next, Costco, Sports Direct, Total
Petrol, and online at Amazon, American Golf, Direct Golf UK, Nevada Bobs, and Online
Golf.
The JRW Group:
GreenFree is part of The JRW Group, which comprises The Golfers Club, the UK’s #1
golf membership scheme; Golf Care, the UK’s #1 specialist golf insurance provider; Rewards4Golf, the UK’s largest golf loyalty scheme; The Matchplay Championship, the largest amateur golf tournament in the UK and Ireland; and Insure4Sport, specialist insurance for sports coaches and
instructors.
For more information on GreenFree please contact Gary Davidson at Professional Sports Group on 01276 858930 (email gary@profsports.com).
The JRW Group
The Royals
Altrincham Road
M22 4BJ